Acquire UI

MoPub Acquire is a managed service and currently available to select Beta partners only.

Use this article to navigate the MoPub Acquire UI. To access MoPub Acquire from the MoPub UI, click on your account email in the top right corner, and select MoPub Acquire from the drop menu. You can also navigate directly to the MoPub Acquire UI at https://app.mopub.com/ua.

The MoPub Acquire dashboard displays:

Access the MoPub Acquire UI

MoPub Acquire Dashboard

The MoPub Acquire Overview page is the first page you see when you log into the MoPub Acquire UI. Use it to visualize your overall acquisition performance with insights such as spend, impressions, installs, CTR, and eCPM.

MoPub Acquire Dashboard

Data Display

The default data displayed in the dashboard is Last 2 weeks and is updated in UTC every three hours. Select a data range from the drop list:

  • Yesterday
  • Today
  • Last 7 days
  • Last 14 days
  • Last month
  • Custom

Campaigns

You can review your list of campaigns and their performance metrics in the Overview page.

Campaign Creation

Warning: Advertisers cannot use this page to create a campaign. The data you enter will not be saved. Your MoPub Acquire account teams will create acquisition campaigns on your behalf.

Your MoPub Acquire account teams will create acquisition campaigns on your behalf. We will work with you to define:

  • your campaign’s daily budget
  • campaign start and end dates
  • campaign target cost to maintain a stable average cost per app install
  • the click and impression tracking URLs
  • whether view-through attribution is enabled or disabled
  • additional targeting that includes or excludes audiences, countries, OS versions, apps, and IAB categories
  • the ad format types and creatives your campaign will serve

Contact your account manager for further questions about campaigns.

If you’re not currently a MoPub Acquire customer and are interested in advertising with us, please email us at mopubacquire-info@twitter.com.

Apps

Select Apps from the MoPub Acquire left panel to create, view, and edit your apps. In the Apps page, you can:

  • Create a new app
  • Analyze your apps by impressions, clicks, installs, DAU, and spend
  • Export your report to a file

The Apps page displays all the apps that are created on your MoPub Monetize dashboard, along with any apps created on the Advertise dashboard.

MoPub Acquire UI - Apps

If you don’t have a MoPub Monetize account or you don’t see the app for which you will be advertising, create a new app by following the instructions below.

Create an App

  1. In the Apps page, click Add an app in the top right corner.

  2. In the New app page, add the App Store URL of your app and click Search.

    MoPub Acquire UI - New App

  3. Select your app from the search results and click Continue.

    MoPub Acquire UI - New App Page

  4. Select app categories for targeting purposes.
  5. Confirm the link to your privacy policy on the App Store by checking the box.
  6. Confirm the COPPA compliance of your app by checking the box.
  7. Click Save & continue.

Audience Manager

In Audience Manager, new audience groups are created by adding device IDs for targeting purposes.

Selecting Audience manager from the left navigation panel displays the list of audiences that have been created, with information such as status, devices, date created, and last modified.

MoPub Acquire UI - Audience Manager

Audience Creation

Warning: Advertisers cannot use this page to create an audience. The data you enter will not be saved. Your MoPub Acquire account teams will create audiences on your behalf.

Your MoPub Acquire account teams will create audiences on your behalf. We will work with you to name each audience and upload device IDs by adding a CSV or text file.

MoPub Acquire UI - New Audience

Creative Library

Select Creative library from the left navigation panel to access all the creatives and assets in your MoPub Acquire account. The creative library has tabs for Creatives and Assets.

MoPub Acquire UI - Creative Library

Note: CrossInstall-created playables will be uploaded to your creative library by the creative team once they are finalized. To upload a CrossInstall playable to a campaign, select “add existing” and select the desired playable.

Adding Creatives

Warning: Advertisers cannot use this page to add a creative. The data you enter will not be saved. Your MoPub Acquire account teams will add creatives on your behalf.

Your MoPub Acquire account teams will add creatives on your behalf. We will work with you to add new creatives in the Creative Library’s Creatives tab, specify the asset type for each creative, and upload the .jpg or .png files for each creative.

MoPub Acquire UI - New Creative

If you have existing creatives from CrossInstall, we will add those to your account for you.

MoPub Acquire UI - Add Existing Creative


Last updated July 13, 2021

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