MoPub Analytics for Demand Partners

MoPub Analytics is an interactive analytics tool to visualize bid data and reporting.

MoPub Analytics for Marketplace Buyers

There are three data cubes available to MoPub Marketplace Buyers.

  1. MoPub Inventory Cube
  2. My Auctions Cube
  3. My Bids Cube

More information on each view is available below. You can review data as far back as July 17, 2018.

Getting Started

Note: MoPub Analytics reporting is not used for billing.

Logging into your MoPub Analytics account

MoPub Analytics is reserved for our premier demand partners and can be access by going to https://analytics.mopub.com. A login is created for your teams’ MoPub Analytics account. If you do not have the login or password, please reach out to your account team and we will send you your login information.

Bookmarks and Downloading Reports

While you cannot yet bookmark specific views in MoPub Analytics through the UI yet, each view generates a unique URL and can be bookmarked via the browser for later use. We recommend opening the links once a week to ensure the bookmarks are saved.

MoPub Analytics also allows you to download a report up to 5,000 rows. If you need additional rows please contact your account manager.

Video Walkthrough

A three-part video series was created to walk you through how to access and use MoPub Analytics. If you are interested in additional details that aren’t covered within the series, we go into more details futher down the page beyond the videos.

Introduction to MoPub Analytics

Functionality and Features

Visualizing your Data

MoPub Inventory Cube

The MoPub Inventory cube is used to view data on any of the auctions within the MoPub Marketplace.

Use Cases

  • Find out if a publisher accepts video ads
  • Find out if a publisher accepts MRAID ads
  • Find out if specific publishers have blocked certain creative IAB categories
  • Find out inventory availability across regions and specific countries

Auction Inventory Data

Dimension Description
Auctions Number of MoPub auctions, which is the available inventory
eCPM Estimated cost per thousand impressions across all buyers
Winning bid avg The average best bid for the selected auctions
CTR Click-through rate
eCPC Estimated cost per click
Bid Depth Average number of non-zero bids per auction
Competitive Factor Average number of non-zero bids per auction with a winner
Uniques Number of unique devices

My Auctions Cube

The ‘My Auctions’ cube in MoPub Analytics shows all of the auctions that your bidder has won.

Use Cases

  • Monitor your spend (these reports are not used for billing)
  • Visit this tab every month to align your MoPub Analytics reporting with your invoices.

My Auctions Data

Dimension Description
Spend Estimate Estimated spend across MoPub inventory (this is not used for billing but aligns within 1-3% of your final invoice)
Auctions cleared Number of your served impressions
Clicks Number of clicks generated
eCPM Your estimated cost per thousand impressions
Bid Average Your average bid for the selected auctions
Uniques Number of unique devices
eCPC Estimated cost per click
Bid Depth Average number of non-zero bids per auction
Competitive Factor Average number of non-zero bids per auction with a winner
Average Impression Latency The average time in seconds between the auction and the impression. (Note: MetaMarkets does not join any impression data to auction data if the impression occurs more than 4 hours after the auction, so MetaMarkets does not count impressions occurring after 4 hours. In addition, note that there is a small set of impressions, approximately 1%, for which we do not have latency data.)

My Bids Cube

The My Bids tab in MoPub Analytics shows all of your won and lost bids.

Use Cases

  • Identify all of your lost bids
  • Identify which publishers to increase your bids on
  • Optimize your bidding strategy

My Bids Data

Dimension Description
Bids placed Number of bids you have placed
Bid responses Number of bid responses you have sent
Non-zero bid rate Number of bid responses with price > 0 / total bid responses
Average bid Your average bid price
Uniques Number of unique devices
Win Rate Your number of win bid responses / your total valid bid responses
Spend Estimated spend across MoPub inventory (this is not used for billing but should align within 1-3% of your final invoice)
Impressions Number of your served impressions (data only 7/10/14 onwards)
CTR Your click-through rate (data only 7/10/14 onwards)
Clicks Number of your clicks (data only 7/10/14 onwards)
Buyer Clear Rate Number of cleared impressions / Number of placed bid responses (data only 7/10/14 onwards)
Survival Rate Number of cleared impressions / Number of winning bid responses (data only 7/10/14 onwards)

Common Dimensions Across Views

Dimension Description
Publisher The name of the publisher
Publisher ID The publisher ID
Application The name of the application
App ID The application’s unique MoPub ID
Global aid For Android apps, this is the package name. For iOS apps, this is the iTunes ID
Site The mobile website name
Site ID The mobile website’s unique MoPub ID
Category The application’s app store category.
Ad Size The ad size
Has MRAID Whether MRAID is enabled for this inventory or not
Request Video Duration The duration of the video in seconds for which the publisher enabled their inventory. This is based on the min and max video duration passed in the bid request
Tag ID Adunit ID of the inventory
Impression latency The time in seconds between the auction and the impression. ( Note: MoPub Analytics does not join any impression data to auction data if the impression occurs more than 4 hours after the auction, so MoPub Analytics does not count impressions occurring after 4 hours. In addition, note that there is a small set of impressions, approximately 1%, for which we do not have latency data.)
Bid Outcome This denotes whether you: (1) lost, (2) won, or (3) both won and cleared (data only 7/10/14 onwards).
Bid Price Your bid price within buckets (data only 7/10/14 onwards)
Connection Type Based on the connection type sent in the bid request, this denotes whether the connection is unknown, ethernet, wifi, or cellular.
Interstitial Playables Enabled Interstitial playable inventory
Video Inventory Enabled Inventory enabled for video only or video & static, or not enabled for video
Video Format Enabled Type of video enabled
Dimension Description
SDK Version The MoPub SDK version
OS The operating system type – Android or iOS
OS Version The operating system version
Device Carrier The device carrier of the phone. This is mapped from the MCC-MNC codes passed in the bid request using this information .
Device Model The model of the device
UA Device User agent device in the bid request
Dimension Description
Country User’s country
Has Device ID Whether the inventory passes the device ID
Has Gender Whether the inventory passes the gender
Has Location Whether the inventory passes latitude and longitude
Age Range Age range of user if year of birth is passed in the bid request
Has DNT Do Not Track. This is set to 1 if: (1) the app is COPPA, (2) user on certain devices opted out of tracking, or (3) user is known to be less than 13 years of age, as determined by year of birth if passed in the bid request
GDPR Applies Whether or not users are subject to GDPR. GDPR applies when MoPub detects that a user opened a given application for the first time in the European Economic Area, United Kingdom, or Switzerland or the publisher determines that GDPR applies.
Consent Status Whether or not the user has provided consent if they are subject to GDPR.
  • Yes = The user has provided consent to receive personalized ads.
  • No = The user has not provided consent to receive personalized ads. We will only serve contextual ads.
  • N/A - GDPR Does Not Apply = Users are not subject to GDPR. This field should only be available when GDPR Applies is equal to ‘No’. Note: You should filter 'GDPR Applies' yes before reviewing consent status data.
Dimension Description
Creative ID This is your unique identifier for your creative
Adomain The advertiser domain name
iURL The sample image URL
Creative Type The creative type of your bid response
Creative MRAID Whether your bid response is MRAID or not
Response Video Duration Duration of your video bid response
Buyer Seat The Buyer Seat in your bid response, if present
Deal ID The Deal ID in your bid response, if present
Campaign ID The Campaign ID in your bid response, if present
Creative Video Response Type of video in bid response

Notes on GDPR Data

  • MoPub reporting does not support a unique device identifier for users that have not provided consent. Therefore, the Uniques metric for non-consenting users will be zero and Uniques will only represent consenting users. This will only apply to users that ‘GDPR Applies’ to.
  • MoPub will send contextual only auctions when GDPR Applies to users and they do not provide consent (Consent Status is No). For more information, see MoPub OpenRTB GDPR Information
  • Unique users that have consented will be updated monthly
    • Reviewing consenting unique users for across months will lead to incorrect data
    • If you want to report on unique users from month to month, you will need to pull the number of unique users for each month and then average the count across multiple months.

Last updated February 01, 2019

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