Blocking Advertisers and Creatives in Marketplace

A blocklist allows you to block specific creative and advertisers from displaying ads on your apps. Go to Marketplace > Settings or the Marketplace Line Item details page to access the blocklist.

Particular advertisers can be blocked by adding the domain name (advertiser URL) of the advertiser to the blocklist (located at the bottom of the page within the ‘Settings’ tab). The domain is available from the ‘Creative Review’ tab and is displayed in the table along with the advertiser creative. Once this is set, you will no longer see advertisements from that URL.

Domains should NOT include “www”, “http://www” or any additional punctuation or subdomains. Domains should not be full app store URLs. Anything you enter will be searched in the domain the bidder returns. For example, if you enter “bigadvertiser”, all variations of that will be blocked, such as “”, “”, “”, etc. Enter each domain on a separate line using returns.

Advertiser Blocklist

The ‘Creative Review’ tab within the Marketplace page allows you to view every creative that ran on your app. The “Creative Review” section displays the following:

  1. creative image preview
  2. advertiser URL
  3. demand-side platform responsible for serving ad
  4. revenue accrued from that creative
  5. impressions delivered for that creative
  6. current eCPM for that creative

Blocking Specific Creatives

Specific creative IDs or advertiser URLs can be blocked by marking the checkboxes on the left, and selecting the ‘Block/Unblock’ button. Your blocked creatives will no longer be greyed out under the “Blocked” column on the left.

Individual creatives can be blocked on the ‘Creative Review’ Tab under the ‘Marketplace’ Tab.

Top 100 Creatives

Check the specific creative you want to block and click the ‘Block/Unblock’ button. A drop down will show with the options Block Creative ID, Block Advertiser URL, Unblock Creative ID, and Unblock Advertiser URL.


Click ‘Block Creative ID’ to block the individual creative.

Last updated October 10, 2018

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