IAB Categories

IAB1 - Arts & Entertainment

Value       Category Name Examples (where applicable)
IAB1-1 Books & Literature  
IAB1-2 Celebrity Fan/Gossip  
IAB1-3 Fine Art  
IAB1-4 Humor  
IAB1-5 Movies  
IAB1-6 Music ringtone
IAB1-7 Television  

IAB2 - Automotive

Value       Category Name Examples (where applicable)
IAB2-1 Auto Parts  
IAB2-2 Auto Repair  
IAB2-3 Buying/Selling Cars  
IAB2-4 Car Culture  
IAB2-5 Certified Pre-Owned  
IAB2-6 Convertible  
IAB2-7 Coupe  
IAB2-8 Crossover  
IAB2-9 Diesel  
IAB2-10 Electric Vehicle  
IAB2-11 Hatchback  
IAB2-12 Hybrid  
IAB2-13 Luxury  
IAB2-14 MiniVan  
IAB2-15 Mororcycles  
IAB2-16 Off-Road Vehicles  
IAB2-17 Performance Vehicles  
IAB2-18 Pickup  
IAB2-19 Road-Side Assistance  
IAB2-20 Sedan  
IAB2-21 Trucks & Accessories  
IAB2-22 Vintage Cars  
IAB2-23 Wagon  

IAB3 - Business

Value       Category Name Examples (where applicable)
IAB3-1 Advertising  
IAB3-2 Agriculture  
IAB3-3 Biotech/Biomedical  
IAB3-4 Business Software  
IAB3-5 Construction  
IAB3-6 Forestry  
IAB3-7 Government Lottery and scratch-offs
IAB3-8 Green Solutions  
IAB3-9 Human Resources  
IAB3-10 Logistics  
IAB3-11 Marketing  
IAB3-12 Metals  

IAB4 - Careers

Value       Category Name Examples (where applicable)
IAB4-1 Career Planning  
IAB4-2 College  
IAB4-3 Financial Aid  
IAB4-4 Job Fairs  
IAB4-5 Job Search  
IAB4-6 Resume Writing/Advice  
IAB4-7 Nursing  
IAB4-8 Scholarships  
IAB4-9 Telecommuting  
IAB4-10 U.S. Military  
IAB4-11 Career Advice  

IAB5 - Education

Value       Category Name Examples (where applicable)
IAB5-1 7-12 Education  
IAB5-2 Adult Education  
IAB5-3 Art History  
IAB5-4 College Administration  
IAB5-5 College Life  
IAB5-6 Distance Learning  
IAB5-7 English as a 2nd Language  
IAB5-8 Language Learning  
IAB5-9 Graduate School  
IAB5-10 Homeschooling  
IAB5-11 Homework/Study Tips  
IAB5-12 K-6 Educators  
IAB5-13 Private School  
IAB5-14 Special Education  
IAB5-15 Studying Business  

IAB6 - Family & Parenting

Value       Category Name Examples (where applicable)
IAB6-1 Adoption  
IAB6-2 Babies & Toddlers  
IAB6-3 Daycare/Pre School  
IAB6-4 Family Internet  
IAB6-5 Parenting – K-6 Kids  
IAB6-6 Parenting teens  
IAB6-7 Pregnancy  
IAB6-8 Special Needs Kids  
IAB6-9 Eldercare  

IAB7 - Health & Fitness

Value       Category Name Examples (where applicable)
IAB7-1 Exercise  
IAB7-2 A.D.D.  
IAB7-3 AIDS/HIV  
IAB7-4 Allergies  
IAB7-5 Alternative Medicine  
IAB7-6 Arthritis  
IAB7-7 Asthma  
IAB7-8 Autism/PDD  
IAB7-9 Bipolar Disorder  
IAB7-10 Brain Tumor  
IAB7-11 Cancer  
IAB7-12 Cholesterol  
IAB7-13 Chronic Fatigue Syndrome  
IAB7-14 Chronic Pain  
IAB7-15 Cold & Flu  
IAB7-16 Deafness  
IAB7-17 Dental Care  
IAB7-18 Depression  
IAB7-19 Dermatology  
IAB7-20 Diabetes  
IAB7-21 Epilepsy  
IAB7-22 GERD/Acid Reflux  
IAB7-23 Headaches/Migraines  
IAB7-24 Heart Disease  
IAB7-25 Herbs for Health  
IAB7-26 Holistic Healing  
IAB7-27 IBS/Crohn’s Disease  
IAB7-28 Incest/Abuse Support  
IAB7-29 Incontinence  
IAB7-30 Infertility  
IAB7-31 Men’s Health  
IAB7-32 Nutrition  
IAB7-33 Orthopedics  
IAB7-34 Panic/Anxiety Disorders  
IAB7-35 Pediatrics  
IAB7-36 Physical Therapy  
IAB7-37 Psychology/Psychiatry  
IAB7-38 Senior Health  
IAB7-39 Sexuality abortion
IAB7-40 Sleep Disorders  
IAB7-41 Smoking Cessation  
IAB7-42 Substance Abuse  
IAB7-43 Thyroid Disease  
IAB7-44 Weight Loss  
IAB7-45 Women’s Health  

IAB8 - Food & Drink

Value       Category Name Examples (where applicable)
IAB8-1 American Cuisine Burgers, burger houses, steakhouses, online selling of american cuisine (e.g. seamless, grubhub,etc)
IAB8-2 Barbecues & Grilling Barbecues (food), barbecues (physical equpments), grills (physical stores)
IAB8-3 Cajun/Creole Cajun food, creole food, Cajun foodhouses, Creole foodhouses, equipments/recipes needed for Cajun/creole food
IAB8-4 Chinese Cuisine Chinese food, Chinese restaurants, equipments/recipes needed for Chinese food
IAB8-5 Cocktails/Beer Beer, hard liquor (vodka, rum, scotch, whiskey, etc), any cocktails made using hard liquor, any company looking to sell beer, hard liquor, cocktails made using hard liquor, whether online or physical
IAB8-6 Coffee/Tea Coffee, tea, coffee/tea derivatives, online websites/apps that sell coffee/tea, coffee/tea derivatives, physical locations that sell that sell coffee/tea, coffee/tea derivatives
IAB8-7 Cuisine-Specific Books/recipes/articles/websites/blogs that provide information on any type of specific cuisine not covered by other IAB categories
IAB8-8 Desserts & Baking Desserts / baking / Books/recipes/articles/websites/blogs that provide information on desserts & baking
IAB8-9 Dining Out Restaurants / Michelin guidebooks promoting physical restaurant locations
IAB8-10 Food Allergies Information related to all food related allergies, including lactose intolerance, peanut butter allergies, etc
IAB8-11 French Cuisine French food, French restaurants, equipments/recipes needed for French food
IAB8-12 Health/Lowfat Cooking Information related to all healthy, lowfat cooking, including but not limited to organic food, edible oils, etc.
IAB8-13 Italian Cuisine Italian food, Italian restaurants, equipments/recipes needed for Italian food, Festivals related to italian food
IAB8-14 Japanese Cuisine Japanese food, Japanese restaurants, equipments/recipes needed for Japanese food, Festivals related to Japanese food
IAB8-15 Mexican Cuisine Mexican food, Mexican restaurants, equipments/recipes needed for Mexican food, Festivals related to Mexican food
IAB8-16 Vegan All food, recipes, restaurants, festivals related to the practice of veganism (abstainment from use of animal products)
IAB8-17 Vegetarian All food, recipes, restaurants, festivals related to the practice of vegetarianism (abstainment from the consumption of meat)
IAB8-18 Wine Wine, wine cocktails, online and offline sales of wine, wineries, wine making classes, wine-tasting

IAB9 - Hobbies & Interests

Value       Category Name Examples (where applicable)
IAB9-1 Art/Technology Arts depicting technology, technology using art (e.g promoting an ipad app for painting,), education materials related to the intersection of arts and technology, technology used for designs
IAB9-2 Arts & Crafts Arts, handicrafts, online and offline sale of arts, art auctions, art exhibits, events dedicated to arts (painting, dance, orchestras), etc.
IAB9-3 Beadwork Everything in Arts&crafts that speacializes in beadwork
IAB9-4 Birdwatching Activities related to birds, events related to watching birds/informative events about birds/ apps or websites promoting or providing information on such events
IAB9-5 Board Games/Puzzles Games/activities related to solving puzzles, board games, online version of such games, offline activities promoting such games
IAB9-6 Candle & Soap Making Activities promoting candle making, soap making, information on candle making, information on soap making
IAB9-7 Card Games Real-money gambling e.g. Casino Advertising Gambling, Casino advertising resort, online gambling, penny auctions, scratch cards, sports betting other gambling
IAB9-8 Chess Physical games of chess, events promoting chess games (chess tournaments), chess apps/websites
IAB9-9 Cigars Cigars, cigarettes, tobacco products, online and offline sales of tobacco products
IAB9-10 Collecting Activies / events promoting collection of any material for a prolonged period of time,including but not limited to stamps, coins, bitcoins, envelopes, etc
IAB9-11 Comic Books  
IAB9-12 Drawing/Sketching  
IAB9-13 Freelance Writing  
IAB9-14 Genealogy  
IAB9-15 Getting Published  
IAB9-16 Guitar  
IAB9-17 Home Recording  
IAB9-18 Investors & Patents  
IAB9-19 Jewelry Making  
IAB9-20 Magic & Illusion  
IAB9-21 Needlework  
IAB9-22 Painting  
IAB9-23 Photography  
IAB9-24 Radio  
IAB9-25 Roleplaying Games  
IAB9-26 Sci-Fi & Fantasy  
IAB9-27 Scrapbooking  
IAB9-28 Screenwriting  
IAB9-29 Stamps & Coins  
IAB9-30 Video & Computer Games Computer and Video Games or Free casino-type games
IAB9-31 Woodworking  

IAB10 - Home & Garden

Value       Category Name Examples (where applicable)
IAB10-1 Appliances  
IAB10-2 Entertaining  
IAB10-3 Environmental Safety  
IAB10-4 Gardening  
IAB10-5 Home Repair  
IAB10-6 Home Theater  
IAB10-7 Interior Decorating  
IAB10-8 Landscaping  
IAB10-9 Remodeling & Construction  

IAB11 - Law, Gov’t & Politics

Value       Category Name Examples (where applicable)
IAB11-1 Immigration  
IAB11-2 Legal Issues  
IAB11-3 U.S. Government Resources  
IAB11-4 Politics  
IAB11-5 Commentary  

IAB12 - News

Value       Category Name Examples (where applicable)
IAB12-1 International News  
IAB12-2 National News  
IAB12-3 Local News  

IAB13 - Personal Finance

Value       Category Name Examples (where applicable)
IAB13-1 Beginning Investing  
IAB13-2 Credit/Debt & Loans  
IAB13-3 Financial News  
IAB13-4 Financial Planning  
IAB13-5 Hedge Fund  
IAB13-6 Insurance  
IAB13-7 Investing  
IAB13-8 Mutual Funds  
IAB13-9 Options  
IAB13-10 Retirement Planning  
IAB13-11 Stocks  
IAB13-12 Tax Planning  

IAB14 - Society

Value       Category Name Examples (where applicable)
IAB14-1 Dating  
IAB14-2 Divorce Support  
IAB14-3 Gay Life  
IAB14-4 Marriage  
IAB14-5 Senior Living  
IAB14-6 Teens  
IAB14-7 Weddings  
IAB14-8 Ethnic Specific  

IAB15 - Science

Value       Category Name Examples (where applicable)
IAB15-1 Astrology  
IAB15-2 Biology  
IAB15-3 Chemistry  
IAB15-4 Geology  
IAB15-5 Paranormal Phenomena  
IAB15-6 Physics  
IAB15-7 Space/Astronomy  
IAB15-8 Geography  
IAB15-9 Botany  
IAB15-10 Weather  

IAB16 - Pets

Value       Category Name Examples (where applicable)
IAB16-1 Aquariums  
IAB16-2 Birds  
IAB16-3 Cats  
IAB16-4 Dogs  
IAB16-5 Large Animals  
IAB16-6 Reptiles  
IAB16-7 Veterinary Medicine  

IAB17 - Sports

Value       Category Name Examples (where applicable)
IAB17-1 Auto Racing  
IAB17-2 Baseball  
IAB17-3 Bicycling  
IAB17-4 Bodybuilding  
IAB17-5 Boxing  
IAB17-6 Canoeing/Kayaking  
IAB17-7 Cheerleading  
IAB17-8 Climbing  
IAB17-9 Cricket  
IAB17-10 Figure Skating  
IAB17-11 Fly Fishing  
IAB17-12 Football  
IAB17-13 Freshwater Fishing  
IAB17-14 Game & Fish  
IAB17-15 Golf  
IAB17-16 Horse Racing  
IAB17-17 Horses  
IAB17-18 Hunting/Shooting  
IAB17-19 Inline Skating  
IAB17-20 Martial Arts  
IAB17-21 Mountain Biking  
IAB17-22 NASCAR Racing  
IAB17-23 Olympics  
IAB17-24 Paintball  
IAB17-25 Power & Motorcycles  
IAB17-26 Pro Basketball  
IAB17-27 Pro Ice Hockey  
IAB17-28 Rodeo  
IAB17-29 Rugby  
IAB17-30 Running/Jogging  
IAB17-31 Sailing  
IAB17-32 Saltwater Fishing  
IAB17-33 Scuba Diving  
IAB17-34 Skateboarding  
IAB17-35 Skiing  
IAB17-36 Snowboarding  
IAB17-37 Surfing/Bodyboarding  
IAB17-38 Swimming  
IAB17-39 Table Tennis/Ping-Pong  
IAB17-40 Tennis  
IAB17-41 Volleyball  
IAB17-42 Walking  
IAB17-43 Waterski/Wakeboard  
IAB17-44 World Soccer  

IAB18 - Style & Fashion

Value       Category Name Examples (where applicable)
IAB18-1 Beauty  
IAB18-2 Body Art  
IAB18-3 Fashion  
IAB18-4 Jewelry  
IAB18-5 Clothing lingerie
IAB18-6 Accessories  

IAB19 - Technology & Computing

Value       Category Name Examples (where applicable)
IAB19-1 3-D Graphics  
IAB19-2 Animation  
IAB19-3 Antivirus Software  
IAB19-4 C/C++  
IAB19-5 Cameras & Camcorders  
IAB19-6 Cell Phones  
IAB19-7 Computer Certification  
IAB19-8 Computer Networking  
IAB19-9 Computer Peripherals  
IAB19-10 Computer Reviews  
IAB19-11 Data Centers  
IAB19-12 Databases  
IAB19-13 Desktop Publishing  
IAB19-14 Desktop Video  
IAB19-15 Email  
IAB19-16 Graphics Software  
IAB19-17 Home Video/DVD  
IAB19-18 Internet Technology  
IAB19-19 Java  
IAB19-20 JavaScript  
IAB19-21 Mac Support  
IAB19-22 MP3/MIDI  
IAB19-23 Net Conferencing  
IAB19-24 Net for Beginners  
IAB19-25 Network Security  
IAB19-26 Palmtops/PDAs  
IAB19-27 PC Support  
IAB19-28 Portable  
IAB19-29 Entertainment  
IAB19-30 Shareware/Freeware  
IAB19-31 Unix  
IAB19-32 Visual Basic  
IAB19-33 Web Clip Art  
IAB19-34 Web Design/HTML  
IAB19-35 Web Search  
IAB19-36 Windows  

IAB20 - Travel

Value       Category Name Examples (where applicable)
IAB20-1 Adventure Travel  
IAB20-2 Africa  
IAB20-3 Air Travel  
IAB20-4 Australia & New Zealand  
IAB20-5 Bed & Breakfasts  
IAB20-6 Budget Travel  
IAB20-7 Business Travel  
IAB20-8 By US Locale  
IAB20-9 Camping  
IAB20-10 Canada  
IAB20-11 Caribbean  
IAB20-12 Cruises  
IAB20-13 Eastern Europe  
IAB20-14 Europe  
IAB20-15 France  
IAB20-16 Greece  
IAB20-17 Honeymoons/Getaways  
IAB20-18 Hotels Including casino hotels where only the hotel is advertised
IAB20-19 Italy  
IAB20-20 Japan  
IAB20-21 Mexico & Central America  
IAB20-22 National Parks  
IAB20-23 South America  
IAB20-24 Spas  
IAB20-25 Theme Parks  
IAB20-26 Traveling with Kids  
IAB20-27 United Kingdom  

IAB21 - Real Estate

Value       Category Name Examples (where applicable)
IAB21-1 Apartments  
IAB21-2 Architects  
IAB21-3 Buying/Selling Homes  

IAB22 - Shopping

Value       Category Name Examples (where applicable)
IAB22-1 Contests & Freebies  
IAB22-2 Couponing  
IAB22-3 Comparison  
IAB22-4 Engines  

IAB23 - Religion & Spirituality

Value       Category Name Examples (where applicable)
IAB23-1 Alternative Religions  
IAB23-2 Atheism/Agnosticism  
IAB23-3 Buddhism  
IAB23-4 Catholicism  
IAB23-5 Christianity  
IAB23-6 Hinduism  
IAB23-7 Islam  
IAB23-8 Judaism  
IAB23-9 Latter-Day Saints  
IAB23-10 Pagan/Wiccan  

IAB24 - Uncategorized

  • No Sub Categories

IAB25 - Non-Standard Content

Value       Category Name Examples (where applicable)
IAB25-1 Unmoderated UGC  
IAB25-2 Extreme Graphic/Explicit Violence  
IAB25-3 Pornography  
IAB25-4 Profane Content  
IAB25-5 Hate Content  
IAB25-6 Under Construction  
IAB25-7 Incentivized  

IAB26 - Illegal Content

Value       Category Name Examples (where applicable)
IAB26-1 Illegal Content  
IAB26-2 Warez  
IAB26-3 Spyware/Malware  
IAB26-4 Copyright Infringement  

Last updated October 10, 2018

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