Native Browser Clicks

MoPub provides a native browser click scheme to force the click destination of ads to occur within the device’s native browser instead of the default MoPub in-app browser.

Implementation

  • Locate the intended click destination URL within the ad creative code and copy it.
  • Encode the URL if it is not already URL encoded.
  • Place the native browser click scheme before the encoded URL as shown below.
  • Replace the intended click destination URL with the newly created URL.
  • Test to confirm correct behavior.
mopubnativebrowser://navigate?url=[URL_ENCODED_CLICKTHROUGH_URL]

mopubnativebrowser://navigate?url=http%3A%2F%2Fwww.mopub.com

Targeting:

  • OpenRTB 2.5
    • All in-service SDK versions support native browser click so imp.ext.brsrclk was dropped from the bid request to save network traffic.
  • OpenRTB 2.3
    • You can target this functionality via the imp.ext.brsrclk field on the request. If set to 1, native browser click is supported by the requesting SDK.

Last updated May 18, 2020

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