MoPub OpenRTB Specification

MoPub Marketplace is a way for DSPs and advertisers to bid on each ad impression where the winning bid will pay the second-highest price in the auction. This is based off of the OpenRTB 2.3 specification. Note that the MoPub adaptation may require certain parameters that are optional in IAB. Please read through our On-boarding Instructions and contact your account team or if you have any questions.

MoPub OpenRTB 2.3

Last updated March 04, 2020

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