Marketplace Auction Dynamics
MoPub Marketplace operates on a first-price auction.
The time limit to respond to a bid request is 300 milliseconds to be considered for the auction.
All applications in the MoPub Marketplace pass a price floor via the
bidfloor parameter in the bid request. Publishers work with MoPub teams to determine the price floor, based on a variety of factors.
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Last updated March 30, 2021
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