Marketplace Auction Dynamics

MoPub Marketplace operates on a first-price auction.

The time limit to respond to a bid request is 300 milliseconds to be considered for the auction.

All applications in the MoPub Marketplace pass a price floor via the bidfloor parameter in the bid request. Publishers work with MoPub teams to determine the price floor, based on a variety of factors.

Last updated March 30, 2021

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