Marketplace Auction Dynamics

MoPub Marketplace operates on a second-price auction. When your bid wins an auction, you will be billed based on the second-highest bid.

  1. How many milliseconds do I have to respond to the bid request?
    • We ask for you to respond within 300 ms to be considered for the auction.
  2. Do your publishers pass price floors?
    • Yes, all applications in the MoPub Marketplace will pass a price floor via the bidfloor parameter in the bid request. The price floor is determined by the publisher and MoPub teams based on a variety of factors.

Last updated August 24, 2020

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