MoPub Analytics for Demand Partners
- MoPub Analytics for Marketplace Buyers
- MoPub Inventory Cube
- My Auctions Cube
- My Bids Cube
- Common Dimensions Across Views
- Video Walkthrough
- Notes on GDPR Data
- Changelog
MoPub Analytics is an interactive analytics tool to visualize bid data and reporting.
MoPub Analytics for Marketplace Buyers
There are three data cubes available to MoPub Marketplace Buyers.
- MoPub Inventory Cube
- My Auctions Cube
- My Bids Cube
More information on each view is available below. You can review data as far back as July 17, 2018.
Getting Started
Note: MoPub Analytics reporting is not used for billing.
Logging into your MoPub Analytics account
MoPub Analytics is reserved for our premier demand partners and can be access by going to https://analytics.mopub.com. A login is created for your teams’ MoPub Analytics account. If you do not have the login or password, please reach out to your account team and we will send you your login information.
Bookmarks and Downloading Reports
While you cannot yet bookmark specific views in MoPub Analytics through the UI yet, each view generates a unique URL and can be bookmarked via the browser for later use. We recommend opening the links once a week to ensure the bookmarks are saved.
MoPub Analytics also allows you to download a report up to 5,000 rows. If you need additional rows please contact your account manager.
Alerts Functionality
Alerts are currently under construction. Please check back soon!
MoPub Inventory Cube
The MoPub Inventory cube is used to view data on any of the auctions within the MoPub Marketplace.
Use Cases
- Find out if a publisher accepts video ads
- Find out if a publisher accepts MRAID ads
- Find out if specific publishers have blocked certain creative IAB categories
- Find out inventory availability across regions and specific countries
Auction Inventory Data
| Dimension | Description |
|---|---|
| Live Auctions | Number of MoPub auctions, which is the available inventory |
| eCPM | Estimated cost per thousand impressions across all buyers |
| Winning bid avg | The average best bid for the selected auctions |
| CTR | Click-through rate |
| eCPC | Estimated cost per click |
| Bid Depth | Average number of non-zero bids per auction |
| Competitive Factor | Average number of non-zero bids per auction with a winner |
| Uniques | Number of unique devices |
| Video Start | This event is used to indicate that an individual creative within the ad was loaded and playback began. |
| Video First Quartile | The creative played for at least 25% of the total duration. |
| Video Midpoint | The creative played for at least 50% of the total duration. |
| Video Third Quartile | The creative played for at least 75% of the total duration. |
| Video Complete | The creative was played to the end at normal speed. |
| Video Completion Rate |
This is the number of videos that started playing compared to the number that were watched to the Video Complete status.
Formula: (Videos Complete / Video Start) * 100. |
| Video Companion Ad View | How many times the companion ad was seen. |
| Video Companion Ad Click | How many times the companion ad was clicked. |
My Auctions Cube
The ‘My Auctions’ cube in MoPub Analytics shows all of the auctions that your bidder has won.
Use Cases
- Monitor your spend (these reports are not used for billing)
- Visit this tab every month to align your MoPub Analytics reporting with your invoices.
My Auctions Data
| Dimension | Description |
|---|---|
| Spend Estimate | Estimated spend across MoPub inventory (this is not used for billing but aligns within 1-3% of your final invoice) |
| Auctions cleared | Number of your served impressions |
| Clicks | Number of clicks generated |
| eCPM | Your estimated cost per thousand impressions |
| Bid Average | Your average bid for the selected auctions |
| Uniques | Number of unique devices |
| eCPC | Estimated cost per click |
| Bid Depth | Average number of non-zero bids per auction |
| Competitive Factor | Average number of non-zero bids per auction with a winner |
| Average Impression Latency | The average time in seconds between the auction and the impression. (Note: MetaMarkets does not join any impression data to auction data if the impression occurs more than 4 hours after the auction, so MetaMarkets does not count impressions occurring after 4 hours. In addition, note that there is a small set of impressions, approximately 1%, for which we do not have latency data.) |
| Video Start | This event is used to indicate that an individual creative within the ad was loaded and playback began. |
| Video First Quartile | The creative played for at least 25% of the total duration. |
| Video Midpoint | The creative played for at least 50% of the total duration. |
| Video Third Quartile | The creative played for at least 75% of the total duration. |
| Video Complete | The creative was played to the end at normal speed. |
| Video Completion Rate |
This is the number of videos that started playing compared to the number that were watched to the Video Complete status.
Formula: (Videos Complete / Video Start) * 100. |
| Video Companion Ad View | How many times the companion ad was seen. |
| Video Companion Ad Click | How many times the companion ad was clicked. |
My Bids Cube
The My Bids tab in MoPub Analytics shows all of your won and lost bids.
Use Cases
- Identify all of your lost bids
- Identify which publishers to increase your bids on
- Optimize your bidding strategy
My Bids Data
| Dimension | Description |
|---|---|
| Bids placed | Number of bids you have placed |
| Bid responses | Number of bid responses you have sent |
| Non-zero bid rate | Number of bid responses with price > 0 / total bid responses |
| Average bid | Your average bid price |
| Uniques | Number of unique devices |
| Win Rate | Your number of win bid responses / your total valid bid responses |
| Spend | Estimated spend across MoPub inventory (this is not used for billing but should align within 1-3% of your final invoice) |
| Impressions | Number of your served impressions (data only 7/10/14 onwards) |
| CTR | Your click-through rate (data only 7/10/14 onwards) |
| Clicks | Number of your clicks (data only 7/10/14 onwards) |
| Buyer Clear Rate | Number of cleared impressions / Number of placed bid responses (data only 7/10/14 onwards) |
| Survival Rate | Number of cleared impressions / Number of winning bid responses (data only 7/10/14 onwards) |
| Video Start | This event is used to indicate that an individual creative within the ad was loaded and playback began. |
| Video First Quartile | The creative played for at least 25% of the total duration. |
| Video Midpoint | The creative played for at least 50% of the total duration. |
| Video Third Quartile | The creative played for at least 75% of the total duration. |
| Video Complete | The creative was played to the end at normal speed. |
| Video Completion Rate |
This is the number of videos that started playing compared to the number that were watched to the Video Complete status.
Formula: (Videos Complete / Video Start) * 100. |
| Video Companion Ad View | How many times the companion ad was seen. |
| Video Companion Ad Click | How many times the companion ad was clicked. |
Common Dimensions Across Views
Application Related
| Dimension | Description |
|---|---|
| Publisher | The name of the publisher |
| Publisher ID | The publisher ID |
| Application | The name of the application |
| App ID | The application’s unique MoPub ID |
| Global aid | For Android apps, this is the package name. For iOS apps, this is the iTunes ID |
| Site | The mobile website name |
| Site ID | The mobile website’s unique MoPub ID |
| Category | The application’s app store category. |
| Ad Size | The non-format array width x height ad size of the impression opportunity in the bid request |
| Format Array Sizes | The format array width x height ad size of the impression opportunity in the bid request |
| Winning Creative Ad Size | The ad size of the auction winner |
| Adunit Format |
The placement format as defined by the publisher. Legacy format names in parenthesis:
|
| Has MRAID | Whether MRAID is enabled for this inventory or not |
| Request Video Duration | The duration of the video in seconds for which the publisher enabled their inventory. This is based on the min and max video duration passed in the bid request |
| Tag ID | Adunit ID of the inventory |
| Impression latency | The time in seconds between the auction and the impression. ( Note: MoPub Analytics does not join any impression data to auction data if the impression occurs more than 4 hours after the auction, so MoPub Analytics does not count impressions occurring after 4 hours. In addition, note that there is a small set of impressions, approximately 1%, for which we do not have latency data.) |
| Bid Outcome | This denotes whether you: (1) lost, (2) won, or (3) both won and cleared (data only 7/10/14 onwards). |
| Bid Price | Your bid price within buckets (data only 7/10/14 onwards) |
| Connection Type | Based on the connection type sent in the bid request, this denotes whether the connection is unknown, ethernet, wifi, or cellular. |
| Interstitial Playables Enabled | Interstitial playable inventory |
| Video Inventory Enabled | Inventory enabled for video only or video & static, or not enabled for video |
| Video Format Enabled | Type of video enabled |
Device Related
| Dimension | Description |
|---|---|
| SDK Version | The MoPub SDK version |
| OS | The operating system type – Android or iOS |
| OS Version | The operating system version |
| Device Carrier | The device carrier of the phone. This is mapped from the MCC-MNC codes passed in the bid request using this information . |
| Device Model | The model of the device |
| UA Device | User agent device in the bid request |
User Related
| Dimension | Description |
|---|---|
| Country | User’s country |
| Has Device ID | Whether the inventory passes the device ID |
| Has Gender | Whether the inventory passes the gender |
| Has Location | Whether the inventory passes latitude and longitude |
| Age Range | Age range of user if year of birth is passed in the bid request |
| Has DNT | Do Not Track. This is set to 1 if: (1) the app is COPPA, (2) user on certain devices opted out of tracking, or (3) user is known to be less than 13 years of age, as determined by year of birth if passed in the bid request |
| GDPR Applies | Whether or not users are subject to GDPR. GDPR applies when MoPub detects that a user opened a given application for the first time in the European Economic Area, United Kingdom, or Switzerland or the publisher determines that GDPR applies. |
| Consent Status | Whether or not the user has provided consent if they are subject to GDPR.
|
Bid Response Related
| Dimension | Description |
|---|---|
| Creative ID | This is your unique identifier for your creative |
| Adomain | The advertiser domain name |
| Creative Type | The creative type of your bid response |
| Creative MRAID | Whether your bid response is MRAID or not |
| Response Video Duration | Duration of your video bid response |
| Buyer Seat | The Buyer Seat in your bid response, if present |
| Deal ID | The Deal ID in your bid response, if present |
| Campaign ID | The Campaign ID in your bid response, if present |
| Creative Video Response | Type of video in bid response |
Video Walkthrough
A three-part video series was created to walk you through how to access and use MoPub Analytics. If you are interested in additional details that aren’t covered within the series, we go into more details futher down the page beyond the videos.
Introduction to MoPub Analytics
Functionality and Features
Visualizing your Data
Notes on GDPR Data
- MoPub reporting does not support a unique device identifier for users that have not provided consent. Therefore, the Uniques metric for non-consenting users will be zero and Uniques will only represent consenting users. This will only apply to users that ‘GDPR Applies’ to.
- MoPub will send contextual only auctions when GDPR Applies to users and they do not provide consent (Consent Status is No). For more information, see MoPub OpenRTB GDPR Information
- Unique users that have consented will be updated monthly
- Reviewing consenting unique users for across months will lead to incorrect data
- If you want to report on unique users from month to month, you will need to pull the number of unique users for each month and then average the count across multiple months.
- If the “Number of unique devices” is lower than 1000 for the data granularity you applied, both “My Auctions” and “Platform Performance” data cubes will aggregate all metrics into “[Others]” bucket in order to be compliant with GDPR data protection laws.
Changelog
- [9/16/2019]
- Added new dimensions to the Auctions data cube
- Added Adunit Format dimension
- Added Format Array Sizes dimension
- Added Winning Creative Ad Size dimension
- Added new dimensions to the Auctions data cube
Last updated March 30, 2021
TWITTER, MOPUB, and the Bird logo are trademarks of Twitter, Inc. or its affiliates. All third party logos and trademarks included are the property of their respective owners.
© 2021 MoPub (a division of Twitter, Inc.)