Set Up Advanced Bidding in the UI

After following the instructions in our Integrate Advanced Bidding article, you can now complete the rest of the Advanced Bidding setup in the Publisher UI. When you have completed this setup, continue to the Test Your Advanced Bidding Integration article to ensure smooth operation.

Step 1. Verify You’re Using the Supported Network Connection

All Advanced Bidding networks must be set up via a supported network connection. Follow the instructions below to verify your connection:

  1. Ensure you are on a supported setup in the Networks tab of the MoPub UI. Supported networks are labeled “SDK Network” in the Implementation column, whereas unsupported network setups are labeled “Custom SDK.” If yours is labeled “Custom SDK,” follow these instructions to migrate to the supported connection.

    Note: You can use the same network placement IDs on the supported instance.

  2. Confirm that you are using the supported MoPub adapters for (iOS, Android, Unity in your project.

Step 2. Enable Advanced Bidding

Once you have confirmed you are on a supported network connection, you can set up Advanced Bidding.

  1. Navigate to the ad unit(s) for which you want to set up Advanced Bidding. Then select the Advanced Bidding tab.

    Advanced Bidding Line Item

  2. If you are enabling Advanced Bidding for the first time, select Enable Advanced Bidding. Otherwise, select Manage Bidders.

  3. Select a Starting Priority for Advanced Bidding. We recommend enabling Advanced Bidding at priority 1 to allow for the most competition. The Advanced Bidding line item will compete at and below the starting priority you set.

  4. Switch your desired networks for Advanced Bidding to On and add your network IDs. These settings can be accessed in the future by clicking the Manage Bidders button within the Advanced Bidding tab.

    Understand what network IDs to use by clicking the links below. Please contact the network if you have any questions.

    • Facebook
    • Tapjoy
    • AdColony: All zones are eligible for bidding with no additional changes.
    • Pangle: If you are interested in Pangle Advanced Bidding, contact your dedicated Pangle Account Manager or send an email to Pangle_support@bytedance.com.
  5. Under MoPub Marketplace, select fullscreen and display video preferences. These settings are additive to the account level settings. Settings may apply to all Advanced Bidders, not only the Marketplace. To ensure you are receiving the full funnel of demand from Advanced Bidders, we recommend allowing all creative formats and both skippable and non-skippable video.

    Marketplace content settings

Step 3. Follow Advanced Bidding Best Practices

For a successful integration, follow our recommended checklist for a successful waterfall setup:

  • All Advanced Bidding networks must be set up via a supported network instance in the MoPub UI. Traditional Marketplace and network line items may remain live in the waterfall and will be used to monetize users who have not updated to an app version that includes the Advanced Bidding SDKs.

  • When setting price floors, enter the lowest value you will accept for your ad unit. If you do not create a price floor, than the default price floor of $0.01 is applied to all Advanced Bidding networks and the Marketplace.

  • Keep your waterfall structure for non-Advanced Bidding networks the same.

  • Enable Auto CPM for supported non-bidding networks. This provides the fairest competition from networks that aren’t submitting a real-time price.

  • Once you have created the Advanced Bidding line item, inform your MoPub account team, and they will review your set up prior to going live.

Now we recommend that you test your Advanced Bidding integration.


Last updated June 07, 2021

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