Native Integration Options | MoPub Publisher Best Practices

iOS Integration Types
Android Integration Types

MoPub offers two major types of native ads placements on both iOS and Android. Native ads are typically shown in streams of content, aren’t limited to using HTML provided by the advertiser, and are shown and built using the same tools as your application.

iOS Integration Types

UITableView	UICollectionView	Custom Stream	Manual AdPlacer

UITableView

MPTableViewAdPlacer is the recommended approach if your app uses a UITableView. Consider this before using a different type of integration.

UITableView Example

Features

Wraps table view datasource and delegate
Fewer than 10 lines of code to integrate
Control position of ads through MoPub UI
Smart insertion of ads into stream without empty cells
Pre-caching for smooth scrolling

View Sample Code on GitHub

UICollectionView

MPCollectionViewAdPlacer is the recommended approach if you have a UICollectionView. If you have a UICollectionView, consider this before using a different type of integration.

UICollectionView Example

Features

Wraps collection view datasource and delegate
Fewer than 10 lines of code to integrate
Control position of ads through MoPub UI
Smart insertion of ads into stream without empty cells
Pre-caching for smooth scrolling

Custom Stream

MPStreamAdPlacer is the recommended approach if you have a custom stream of a type that is not supported through MPTableViewAdPlacer or MPCollectionViewAdPlacer. It can be customized for any kind of stream-like integration, but takes more work to implement compared to the other integration types.

Custom Stream Example

Features

Knows how many items are in context
Control position of ads through MoPub UI
Smart insertion of ads into stream without empty cells
Pre-caching for smooth scrolling
Places ads based on the configuration provided in SDK about the visible range of items

Manual AdPlacer

For custom implementations where a native ad needs to be shown outside of the context of a stream, you should manually request native ads using the MPNativeAd and MPNativeAdRequest classes.

Manual AdPlacer Example

Features

Developer manually requests and receives
Developer has to handle caching
Developer has to handle not showing empty spaces in case the ad request doesn’t fill

Instructions for Manual Integration: iOS , Android

Android Integration Types

List or Recycler Adapter	Custom Stream	Ad View

List/Recylcer Adapter

MoPubAdAdapter facilitates placing ads into an Android ListView or other widgets that use an Android Adapter.

List or Recycler Adapter Example

Features

Wraps adapter and will call it with original position of content
Control position of ads through MoPub UI
Smart insertion of ads into stream without empty cells
Pre-caching for smooth scrolling

Custom Stream

MoPubStreamAdPlacer facilitates loading ads and placing them into a content stream for situations where the ad adapter doesn’t work.

Custom Stream Example

Features

Doesn’t present or insert ads on its own
Developer has to provide a listener to handle ad insertions
Developer must call loadAds() to load ads

Manual AdPlacer

For custom implementations where a native ad needs to be shown outside of the context of a stream, you should manually integrate Native Ads with the MoPubNative class.

Ad View Example

Features

Developer manually requests and receives ad content
Developer has to handle caching
Developer has to handle not showing empty spaces in the case the ad request doesn’t fill

Last updated August 26, 2019

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