Native Ad Integration Options | MoPub Publisher Best Practices

iOS Integration Types
Android Integration Types

MoPub offers two major types of native ad placements on both iOS and Android. Native ads are typically shown in streams of content, aren’t limited to using HTML provided by the advertiser, and are shown and built using the same tools as your application.

iOS Integration Types

UITableView	UICollectionView	Custom Stream	Manual AdPlacer

`UITableView`

We recommend the MPTableViewAdPlacer approach if your app uses a UITableView. Consider this before using a different type of integration.

UITableView Example

Features

Wraps table view datasource and delegate
Fewer than 10 lines of code to integrate
Control position of ads through MoPub UI
Smart insertion of ads into stream without empty cells
Pre-caching for smooth scrolling

View sample code on GitHub

`UICollectionView`

We recommend the MPCollectionViewAdPlacer approach if you have a UICollectionView. If you have a UICollectionView, consider MPCollectionViewAdPlacer before using a different type of integration.

UICollectionView Example

Features

Wraps collection view datasource and delegate
Fewer than 10 lines of code to integrate
Control position of ads through MoPub UI
Smart insertion of ads into stream without empty cells
Pre-caching for smooth scrolling

Custom Stream

We recommend the MPStreamAdPlacer approach if you have a custom stream whose type is not supported through MPTableViewAdPlacer or MPCollectionViewAdPlacer. MPStreamAdPlacer can be customized for any kind of stream-like integration, but takes more work to implement compared to the other integration types.

Custom Stream Example

Features

Knows how many items are in context
Control position of ads through MoPub UI
Smart insertion of ads into stream without empty cells
Pre-caching for smooth scrolling
Places ads based on the configuration provided in SDK about the visible range of items

Manual AdPlacer

For custom implementations where a native ad must be shown outside of the context of a stream, manually request native ads using the MPNativeAd and MPNativeAdRequest classes.

Manual AdPlacer Example

Features

Developer manually requests and receives
Developer must handle caching
Developer must handle not showing empty spaces in case the ad request doesn’t fill

Instructions for Manual Integration: iOS , Android

Android Integration Types

List or Recycler Adapter	Custom Stream	Ad View

List/Recylcer Adapter

MoPubAdAdapter facilitates placing ads into an Android ListView or other widgets that use an Android Adapter.

List or Recycler Adapter Example

Features

Wraps adapter and will call it with original position of content
Control position of ads through MoPub UI
Smart insertion of ads into stream without empty cells
Pre-caching for smooth scrolling

Custom Stream

MoPubStreamAdPlacer facilitates loading ads and placing them into a content stream for situations where the ad adapter doesn’t work.

Custom Stream Example

Features

Doesn’t present or insert ads on its own
Developer must provide a listener to handle ad insertions
Developer must call `loadAds()` to load ads

Manual AdPlacer

For custom implementations where a native ad needs to be shown outside of the context of a stream, manually integrate Native Ads with the MoPubNative class.

Ad View Example

Features

Developer manually requests and receives ad content
Developer has to handle caching
Developer has to handle not showing empty spaces in the case the ad request doesn’t fill

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Last updated March 30, 2021

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