Publisher Best Practices

The following guides help publishers incorporate ad formats into their mobile applications with recommendations and best practices.

Ad Format Best Practices

MoPub supports a variety of ad formats for you to monetize your app.

When you create an ad unit, you will be asked to select the ad format — Banner, Medium, Fullscreen, Custom, Rewarded Ad and Native.

In this section you will find more information and guides on working with various ad formats and creatives.

Last updated August 28, 2021

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