Line Items

• JSON Representation
• Field Definitions
• GET (Read)
• POST (Create)
• PUT (Update)
• Reference

Set up new line items, fetch data, update or archive existing line items.

Note: MoPub Marketplace Tab is not supported.

JSON Representation

Network Line Item Example

{
    "adUnitKeys": "string array",
    "advertiser": "string",
    "allocationPercentage": "int",
    "autoCpm": "double",
    "bid": "double",
    "budget": "string",
    "budgetStrategy": "string",
    "budgetType": "string",
    "dayParts": "string array",
    "dayPartTargeting": "string",
    "deviceTargeting": "boolean",
    "disallowAutoCpm": "boolean",
    "maxAndroidVersion": "int",
    "minAndroidVersion": "double",
    "maxIosVersion": "int",
    "minIosVersion": "double",
    "targetAndroid": "boolean",
    "targetIos": "boolean",
    "targetIphone": "boolean",
    "targetIpad": "boolean",
    "targetIpod": "boolean",
    "idfaTargeting": "string",
    "end": "zulu date - time",
    "frequencyCaps": "string array",
    "frequencyCapsEnabled": "boolean",
    "includeConnectivityTargeting": "string",
    "targetedCarriers": "string array",
    "includeGeoTargeting": "string",
    "key": "string",
    "keywords": "string array",
    "name": "string",
    "networkType": "string",
    "orderKey": "string",
    "orderName": "string",
    "priority": "int",
    "refreshInterval": "int",
    "start": "zulu date - time",
    "status": "paused",
    "targetedCountries": "string array",
    "targetedRegions": "string array",
    "targetedCities": "string array",
    "targetedZipCodes": "string array",
    "type": "string",
    "userAppsTargeting": "string",
    "userAppsTargetingList": "string array",
    "enableOverrides": "boolean",
    "overrideFields": {
        "network_app_id": "string",
        "network_adunit_id": "string",
        "network_account_id": "string"
    }
}

Field Definitions

Targeting Fields

Metadata Fields

Scheduling & Budgeting Fields

MoPub Marketplace Content Setting Fields

Nework Line Items Fields

Network Type

Example

Creating or editing a Facebook network line item.

"networkType":"facebook"

In the overrideFields, only network_adunit_id field is required, example value.

"overrideFields":{"network_adunit_id":"abcdefghijklmn1234"}

GET (Read)

Examples:

Returns all line items: https://api.mopub.com/v2/line-items/

Returns a subset of line items based on provided filter: https://api.mopub.com/v2/line-items?[FILTER]

Return a specific line item only: https://api.mopub.com/v2/line-items/[key]

Filters

If no filter is used, then all objects are returned in a list format. If the filter matches multiple objects, then a list format is returned.

Support filters:

• adUnitKey (use this option to get all line items for a particular ad unit)
• name (not case-sensitive)
• orderKey (order key matches specified text)
• appKey (app key matches specified text)
• orderName
• priority (number: 1 to 16)
• type (gtee, promo, pmp_line_item, marketplace, mpx_line_item, non_gtee, network, backfill_promo)
• networkType
• status (archived, inactive, campaign-archived, campaign-paused, network-paused, completed, paused, scheduled, running)

POST (Create)

https://api.mopub.com/v2/line-items/

Example JSON for the body of the POST request.

{
    "data": {
        "adUnitKeys": [
            "a48d91e506f947aceb5d9350c66b9e",
            "f1c229846f994853b84701e8f3e806"
        ],
        "advertiser": "Banner Test",
        "bid": 0.05,
        "budget": null,
        "budgetStrategy": "allatonce",
        "budgetType": "unlimited",
        "end": null,
        "includeGeoTargeting": "all",
        "key": "8d69aade5fd345dcba75fa1ee70dd0",
        "name": "Vungle_Fred",
        "networkType": "vungle",
        "orderKey": "04d16c21049cb1a93cf791cdab06e8",
        "orderName": "Banner Test",
        "priority": 12,
        "status": "paused",
        "targetedCountries": ["US", "CA"],
        "type": "network"
    }
}

A successful POST will return the JSON representation for the newly createdd line item.

PUT (Update)

Usage Details The operation described here, ‘set’, will just take a dictionary in as “data” and update the object with the settings of that dictionary.

• Uses http PUT method
• Request body is json format (not form-data)
• The response is the modified object

Supported Fields

• name
• enabled
• archived
• adUnitKeys
• bid
• disallowAutocpm
• frequencyCapsEnabled
• frequencyCaps
• includeGeoTargeting
• targetedCountries
• Budget
• BudgetType
• BudgetStrategy
• enableOverrides
• overrideFields
• keywords
• startImmediately
• filterLevel
• allowVideo
• videoSetting

Example

https://api.mopub.com/v2/line-items/5197a8e32adc47a8beb08e3dd87c22ww

{
    "op": "set",
    "data": {
        "name": "New_Name"
    }
}

Bulk update

The operation described here, ‘set’, will just take a dictionary in as “data” and update the object with the settings of that dictionary.

Limitations:

• Limit: 100 objects per request
• Supported fields: bid, priority, enabled

https://api.mopub.com.com/v2/line-items/

{
    "op": "set",
    "data": [
        {
            "key": "agltb3BpbmNyDAsSBFNpdGUYorkhDA",
            "bid": 1
        },
        {
            "key": "xvvvuullYi1pbmN6opYorkhDA",
            "bid": 1
        }
    ]
}

Reference

DSP Lookup

• d52411K0ec, ADGOJI
• f67445oEOC, Aark
• cd5200u3Sm, Aarki2
• 76bf2abiNC, Aarki3
• f648371Zqr, AcuityAds
• 1ae9bcDXqp, AdTheorent
• d80b7fcad85b387764018975f16ccc05, AdXcel
• 50cbadbbe2b39a7f37000000, AddictiveMobility
• 4d81a7DTGh, Adelphic
• ca6e1a1syN, Adelphic_Retargeting
• 5df6aebcAl, Adform
• b24b38R1bu, Adform_US
• c53a30hopw, Adikteev_SA
• 5eb264ZqwL, Advanced_FAN_Bidder
• 837583t9mv, Adxperience
• 0b266cMoht, AdzMedia
• e9bbeb3dQk, AppNexus
• 75f2a0Eh3P, AppNexusEuropeanTraffic
• a25ed2YRXh, Appier
• 0b2f7baPyK, Appier_Efficiency
• 073211LYxr, Beeswax
• 5748d5OBHD, Beeswax_APAC
• 197c127ERr, Beeswax_EMEA
• e6819bY6xJ, Bidease_Inc
• b50d81qMPn, BidsOpt
• 1fd828mVlI, BlisMedia
• 996866zfdq, Bucksense
• 5061f194d82da14c29000001, Centro_DSP
• d6da2aGU7Y, ChalkDigital_Ntoggle
• 233a54JT5M, Cluep
• 83f326IkG5, Conversant
• febaf8FDsk, CriteoAMS
• 71d255ZtED, CriteoAMS_NATIVE
• 351a2fK1Mq, CriteoSV
• bfdd0cWzmg, CriteoSV_NATIVE
• aa76a6bE7a, CriteoTokyo
• 4b560eHsOc, CriteoTokyo_NATIVE
• fc0ff8e9v0, Criteo_2_3_test
• e409c1RUeY, Cross_Install
• deb27a6Hd7, Cyberagent_tokyo
• af13a78Tmt, DataXu_International
• cb75dc8qeh, Dataxu_ntoggle
• ee209fIXhM, DoubleClick_Bid_Manager
• 0c9b4ev0Po, Dynalyst
• 8047fcLmBj, EQ_Works
• 4fbd776318c5c82cd1000001, EngageBDR2.1
• 82cb6avXaO, Fiksu
• 13ed197wtm, Finch
• 769e546b0dd94013131c566dc23aff3a, FractionalMedia
• 3deab6xwID, Groupon
• 23f8c0athu, Hybrid
• 921cbelyTQ, HyperAdx
• 1cc809v6NH, InMobi_2.3
• 9f6c49OZmz, Jampp
• 3b29d5GBK2, Jampp_PMP
• 6b49b6xipA, Jay_Spot_Bidder
• 650dddkUmK, Jay_Spot_Bidder_E2E
• d4d651C8G5, JiWirentoggle_testing_
• 154ff3uSOf, Kayzen
• 0e53251o8n, Kayzen_PMP
• 4f283d851605d54cf9000000, Lifestreet
• 50c9274dfcf54d754c000000, Liftoff
• 91efcapjdr, LinkedIn
• d332dboNeM, Linkedin_MRECT
• abde812tfd, LiquidM
• 7227c7eUuK, LoopMe
• 90324139Pr, Manage_APAC
• 420b7b6GK8, Manage_Android
• 5009c8df2689de1736000000, Manage_Native
• c1ffab3ZQa, Manage_iOS
• 46feb2FhEd, MaxPoint
• d2d8aeR6eN, MediaMath
• 8ab14171zI, MediaMath_APAC
• f30f9diQoY, MediaMath_Test
• 0d29b8xL1M, MediaSmart
• e2f6acaCep, MobileWalla
• d63606wJXr, Mobvista
• 4dff516UAL, Near
• f04379X0Bx, Permodo
• 11f204RM84, PlaceIQ
• 0b369cOBSU, Placecast
• 50c0ec215e95860146000000, PocketMath
• f0d1a1u3c2, Qriously
• 2507e6pLJf, RTBHouse_APAC
• a4add92Yt6, RTBHouse_Europe
• c77ac2WOBz, RTBHouse_USA
• 8455cf5jB1, RTBIQ
• b7957f0ZX4, RUN
• 893e72hsek, RevX
• 18e39fviRm, ScaleMonk
• a51f9e2UgN, Sift_Media
• 35b901Z5Gm, Sift_Media_APAC
• 6111fbu5HB, Simplaex
• 201fadkait, Simplifi
• 4945aeFz5l, Smadex
• bfdd73fu6L, SmartRTB
• 21f2f9h8VT, Splicky_1
• eefa9ccPXd, Splicky_2
• 9e49d0XQ1r, Spotad
• 3a9c69CfJl, StackAdapt
• 435c738WYT, StartApp
• 4dc818yXh6, TabMo
• 88f8aeNIU9, Teemo
• 453be7EbvS, The_Trade_Desk
• aa61d4zob9, The_Trade_Desk_APAC
• 4fbae22e18c5c82cd1000000, ThinkNear
• 0c720dd5HJ, Triapodi
• 2bc6aaGPSH, Triapodi_3PT
• 3954e5ROag, Triapodi_EU
• 5d0abcMf0e, TubeMogul
• 1d097deuta, TubeMogul_320x50
• dcd426JDGf, TubeMogul_PortraitVideo
• 5fbc5658e72c4757cfdf15dd0fd2cace, Turn
• 04537fBbM0, Ubermedia_east
• 546e60cXoM, Ubimo_2.3
• 127a38mpR5, VerizonMedia_DSP
• 673a2e0Lst, Vizury_APAC
• efb6b2tzwI, Vizury_India_APAC_NEW
• e44a12m20X, Wapstart
• 3d2a97OpoJ, Wapstart2
• 4e69334aa8fd3a790d000000, Wish
• bebf4azlmt, Yandex
• 6faf8e0Pvt, appTV
• ed2f9cAlzr, xAdCollapse