IAB Categories
- IAB1 - Arts & Entertainment
- IAB2 - Automotive
- IAB3 - Business
- IAB4 - Careers
- IAB5 - Education
- IAB6 - Family & Parenting
- IAB7 - Health & Fitness
- IAB8 - Food & Drink
- IAB9 - Hobbies & Interests
- IAB10 - Home & Garden
- IAB11 - Law, Gov’t & Politics
- IAB12 - News
- IAB13 - Personal Finance
- IAB14 - Society
- IAB15 - Science
- IAB16 - Pets
- IAB17 - Sports
- IAB18 - Style & Fashion
- IAB19 - Technology & Computing
- IAB20 - Travel
- IAB21 - Real Estate
- IAB22 - Shopping
- IAB23 - Religion & Spirituality
- IAB24 - Uncategorized
- IAB25 - Non-Standard Content
- IAB26 - Illegal Content
IAB1 - Arts & Entertainment
| Value | Category Name | Examples (where applicable) |
| IAB1-1 | Books & Literature | |
| IAB1-2 | Celebrity Fan/Gossip | |
| IAB1-3 | Fine Art | |
| IAB1-4 | Humor | |
| IAB1-5 | Movies | |
| IAB1-6 | Music | ringtone |
| IAB1-7 | Television |
IAB2 - Automotive
| Value | Category Name | Examples (where applicable) |
| IAB2-1 | Auto Parts | |
| IAB2-2 | Auto Repair | |
| IAB2-3 | Buying/Selling Cars | |
| IAB2-4 | Car Culture | |
| IAB2-5 | Certified Pre-Owned | |
| IAB2-6 | Convertible | |
| IAB2-7 | Coupe | |
| IAB2-8 | Crossover | |
| IAB2-9 | Diesel | |
| IAB2-10 | Electric Vehicle | |
| IAB2-11 | Hatchback | |
| IAB2-12 | Hybrid | |
| IAB2-13 | Luxury | |
| IAB2-14 | MiniVan | |
| IAB2-15 | Mororcycles | |
| IAB2-16 | Off-Road Vehicles | |
| IAB2-17 | Performance Vehicles | |
| IAB2-18 | Pickup | |
| IAB2-19 | Road-Side Assistance | |
| IAB2-20 | Sedan | |
| IAB2-21 | Trucks & Accessories | |
| IAB2-22 | Vintage Cars | |
| IAB2-23 | Wagon |
IAB3 - Business
| Value | Category Name | Examples (where applicable) |
| IAB3-1 | Advertising | |
| IAB3-2 | Agriculture | |
| IAB3-3 | Biotech/Biomedical | |
| IAB3-4 | Business Software | |
| IAB3-5 | Construction | |
| IAB3-6 | Forestry | |
| IAB3-7 | Government | Lottery and scratch-offs |
| IAB3-8 | Green Solutions | |
| IAB3-9 | Human Resources | |
| IAB3-10 | Logistics | |
| IAB3-11 | Marketing | |
| IAB3-12 | Metals |
IAB4 - Careers
| Value | Category Name | Examples (where applicable) |
| IAB4-1 | Career Planning | |
| IAB4-2 | College | |
| IAB4-3 | Financial Aid | |
| IAB4-4 | Job Fairs | |
| IAB4-5 | Job Search | |
| IAB4-6 | Resume Writing/Advice | |
| IAB4-7 | Nursing | |
| IAB4-8 | Scholarships | |
| IAB4-9 | Telecommuting | |
| IAB4-10 | U.S. Military | |
| IAB4-11 | Career Advice |
IAB5 - Education
| Value | Category Name | Examples (where applicable) |
| IAB5-1 | 7-12 Education | |
| IAB5-2 | Adult Education | |
| IAB5-3 | Art History | |
| IAB5-4 | College Administration | |
| IAB5-5 | College Life | |
| IAB5-6 | Distance Learning | |
| IAB5-7 | English as a 2nd Language | |
| IAB5-8 | Language Learning | |
| IAB5-9 | Graduate School | |
| IAB5-10 | Homeschooling | |
| IAB5-11 | Homework/Study Tips | |
| IAB5-12 | K-6 Educators | |
| IAB5-13 | Private School | |
| IAB5-14 | Special Education | |
| IAB5-15 | Studying Business |
IAB6 - Family & Parenting
| Value | Category Name | Examples (where applicable) |
| IAB6-1 | Adoption | |
| IAB6-2 | Babies & Toddlers | |
| IAB6-3 | Daycare/Pre School | |
| IAB6-4 | Family Internet | |
| IAB6-5 | Parenting – K-6 Kids | |
| IAB6-6 | Parenting teens | |
| IAB6-7 | Pregnancy | |
| IAB6-8 | Special Needs Kids | |
| IAB6-9 | Eldercare |
IAB7 - Health & Fitness
| Value | Category Name | Examples (where applicable) |
| IAB7-1 | Exercise | |
| IAB7-2 | A.D.D. | |
| IAB7-3 | AIDS/HIV | |
| IAB7-4 | Allergies | |
| IAB7-5 | Alternative Medicine | |
| IAB7-6 | Arthritis | |
| IAB7-7 | Asthma | |
| IAB7-8 | Autism/PDD | |
| IAB7-9 | Bipolar Disorder | |
| IAB7-10 | Brain Tumor | |
| IAB7-11 | Cancer | |
| IAB7-12 | Cholesterol | |
| IAB7-13 | Chronic Fatigue Syndrome | |
| IAB7-14 | Chronic Pain | |
| IAB7-15 | Cold & Flu | |
| IAB7-16 | Deafness | |
| IAB7-17 | Dental Care | |
| IAB7-18 | Depression | |
| IAB7-19 | Dermatology | |
| IAB7-20 | Diabetes | |
| IAB7-21 | Epilepsy | |
| IAB7-22 | GERD/Acid Reflux | |
| IAB7-23 | Headaches/Migraines | |
| IAB7-24 | Heart Disease | |
| IAB7-25 | Herbs for Health | |
| IAB7-26 | Holistic Healing | |
| IAB7-27 | IBS/Crohn’s Disease | |
| IAB7-28 | Incest/Abuse Support | |
| IAB7-29 | Incontinence | |
| IAB7-30 | Infertility | |
| IAB7-31 | Men’s Health | |
| IAB7-32 | Nutrition | |
| IAB7-33 | Orthopedics | |
| IAB7-34 | Panic/Anxiety Disorders | |
| IAB7-35 | Pediatrics | |
| IAB7-36 | Physical Therapy | |
| IAB7-37 | Psychology/Psychiatry | |
| IAB7-38 | Senior Health | |
| IAB7-39 | Sexuality | abortion |
| IAB7-40 | Sleep Disorders | |
| IAB7-41 | Smoking Cessation | |
| IAB7-42 | Substance Abuse | |
| IAB7-43 | Thyroid Disease | |
| IAB7-44 | Weight Loss | |
| IAB7-45 | Women’s Health |
IAB8 - Food & Drink
| Value | Category Name | Examples (where applicable) |
| IAB8-1 | American Cuisine | Burgers, burger houses, steakhouses, online selling of american cuisine (e.g. seamless, grubhub,etc) |
| IAB8-2 | Barbecues & Grilling | Barbecues (food), barbecues (physical equpments), grills (physical stores) |
| IAB8-3 | Cajun/Creole | Cajun food, creole food, Cajun foodhouses, Creole foodhouses, equipments/recipes needed for Cajun/creole food |
| IAB8-4 | Chinese Cuisine | Chinese food, Chinese restaurants, equipments/recipes needed for Chinese food |
| IAB8-5 | Cocktails/Beer | Beer, hard liquor (vodka, rum, scotch, whiskey, etc), any cocktails made using hard liquor, any company looking to sell beer, hard liquor, cocktails made using hard liquor, whether online or physical |
| IAB8-6 | Coffee/Tea | Coffee, tea, coffee/tea derivatives, online websites/apps that sell coffee/tea, coffee/tea derivatives, physical locations that sell that sell coffee/tea, coffee/tea derivatives |
| IAB8-7 | Cuisine-Specific | Books/recipes/articles/websites/blogs that provide information on any type of specific cuisine not covered by other IAB categories |
| IAB8-8 | Desserts & Baking | Desserts / baking / Books/recipes/articles/websites/blogs that provide information on desserts & baking |
| IAB8-9 | Dining Out | Restaurants / Michelin guidebooks promoting physical restaurant locations |
| IAB8-10 | Food Allergies | Information related to all food related allergies, including lactose intolerance, peanut butter allergies, etc |
| IAB8-11 | French Cuisine | French food, French restaurants, equipments/recipes needed for French food |
| IAB8-12 | Health/Lowfat Cooking | Information related to all healthy, lowfat cooking, including but not limited to organic food, edible oils, etc. |
| IAB8-13 | Italian Cuisine | Italian food, Italian restaurants, equipments/recipes needed for Italian food, Festivals related to italian food |
| IAB8-14 | Japanese Cuisine | Japanese food, Japanese restaurants, equipments/recipes needed for Japanese food, Festivals related to Japanese food |
| IAB8-15 | Mexican Cuisine | Mexican food, Mexican restaurants, equipments/recipes needed for Mexican food, Festivals related to Mexican food |
| IAB8-16 | Vegan | All food, recipes, restaurants, festivals related to the practice of veganism (abstainment from use of animal products) |
| IAB8-17 | Vegetarian | All food, recipes, restaurants, festivals related to the practice of vegetarianism (abstainment from the consumption of meat) |
| IAB8-18 | Wine | Wine, wine cocktails, online and offline sales of wine, wineries, wine making classes, wine-tasting |
IAB9 - Hobbies & Interests
| Value | Category Name | Examples (where applicable) |
| IAB9-1 | Art/Technology | Arts depicting technology, technology using art (e.g promoting an ipad app for painting,), education materials related to the intersection of arts and technology, technology used for designs |
| IAB9-2 | Arts & Crafts | Arts, handicrafts, online and offline sale of arts, art auctions, art exhibits, events dedicated to arts (painting, dance, orchestras), etc. |
| IAB9-3 | Beadwork | Everything in Arts&crafts that speacializes in beadwork |
| IAB9-4 | Birdwatching | Activities related to birds, events related to watching birds/informative events about birds/ apps or websites promoting or providing information on such events |
| IAB9-5 | Board Games/Puzzles | Games/activities related to solving puzzles, board games, online version of such games, offline activities promoting such games |
| IAB9-6 | Candle & Soap Making | Activities promoting candle making, soap making, information on candle making, information on soap making |
| IAB9-7 | Card Games | Real-money gambling e.g. Casino Advertising Gambling, Casino advertising resort, online gambling, penny auctions, scratch cards, sports betting other gambling |
| IAB9-8 | Chess | Physical games of chess, events promoting chess games (chess tournaments), chess apps/websites |
| IAB9-9 | Cigars | Cigars, cigarettes, tobacco products, online and offline sales of tobacco products |
| IAB9-10 | Collecting | Activies / events promoting collection of any material for a prolonged period of time,including but not limited to stamps, coins, bitcoins, envelopes, etc |
| IAB9-11 | Comic Books | |
| IAB9-12 | Drawing/Sketching | |
| IAB9-13 | Freelance Writing | |
| IAB9-14 | Genealogy | |
| IAB9-15 | Getting Published | |
| IAB9-16 | Guitar | |
| IAB9-17 | Home Recording | |
| IAB9-18 | Investors & Patents | |
| IAB9-19 | Jewelry Making | |
| IAB9-20 | Magic & Illusion | |
| IAB9-21 | Needlework | |
| IAB9-22 | Painting | |
| IAB9-23 | Photography | |
| IAB9-24 | Radio | |
| IAB9-25 | Roleplaying Games | |
| IAB9-26 | Sci-Fi & Fantasy | |
| IAB9-27 | Scrapbooking | |
| IAB9-28 | Screenwriting | |
| IAB9-29 | Stamps & Coins | |
| IAB9-30 | Video & Computer Games | Computer and Video Games or Free casino-type games |
| IAB9-31 | Woodworking |
IAB10 - Home & Garden
| Value | Category Name | Examples (where applicable) |
| IAB10-1 | Appliances | |
| IAB10-2 | Entertaining | |
| IAB10-3 | Environmental Safety | |
| IAB10-4 | Gardening | |
| IAB10-5 | Home Repair | |
| IAB10-6 | Home Theater | |
| IAB10-7 | Interior Decorating | |
| IAB10-8 | Landscaping | |
| IAB10-9 | Remodeling & Construction |
IAB11 - Law, Gov’t & Politics
| Value | Category Name | Examples (where applicable) |
| IAB11-1 | Immigration | |
| IAB11-2 | Legal Issues | |
| IAB11-3 | U.S. Government Resources | |
| IAB11-4 | Politics | |
| IAB11-5 | Commentary |
IAB12 - News
| Value | Category Name | Examples (where applicable) |
| IAB12-1 | International News | |
| IAB12-2 | National News | |
| IAB12-3 | Local News |
IAB13 - Personal Finance
| Value | Category Name | Examples (where applicable) |
| IAB13-1 | Beginning Investing | |
| IAB13-2 | Credit/Debt & Loans | |
| IAB13-3 | Financial News | |
| IAB13-4 | Financial Planning | |
| IAB13-5 | Hedge Fund | |
| IAB13-6 | Insurance | |
| IAB13-7 | Investing | |
| IAB13-8 | Mutual Funds | |
| IAB13-9 | Options | |
| IAB13-10 | Retirement Planning | |
| IAB13-11 | Stocks | |
| IAB13-12 | Tax Planning |
IAB14 - Society
| Value | Category Name | Examples (where applicable) |
| IAB14-1 | Dating | |
| IAB14-2 | Divorce Support | |
| IAB14-3 | Gay Life | |
| IAB14-4 | Marriage | |
| IAB14-5 | Senior Living | |
| IAB14-6 | Teens | |
| IAB14-7 | Weddings | |
| IAB14-8 | Ethnic Specific |
IAB15 - Science
| Value | Category Name | Examples (where applicable) |
| IAB15-1 | Astrology | |
| IAB15-2 | Biology | |
| IAB15-3 | Chemistry | |
| IAB15-4 | Geology | |
| IAB15-5 | Paranormal Phenomena | |
| IAB15-6 | Physics | |
| IAB15-7 | Space/Astronomy | |
| IAB15-8 | Geography | |
| IAB15-9 | Botany | |
| IAB15-10 | Weather |
IAB16 - Pets
| Value | Category Name | Examples (where applicable) |
| IAB16-1 | Aquariums | |
| IAB16-2 | Birds | |
| IAB16-3 | Cats | |
| IAB16-4 | Dogs | |
| IAB16-5 | Large Animals | |
| IAB16-6 | Reptiles | |
| IAB16-7 | Veterinary Medicine |
IAB17 - Sports
| Value | Category Name | Examples (where applicable) |
| IAB17-1 | Auto Racing | |
| IAB17-2 | Baseball | |
| IAB17-3 | Bicycling | |
| IAB17-4 | Bodybuilding | |
| IAB17-5 | Boxing | |
| IAB17-6 | Canoeing/Kayaking | |
| IAB17-7 | Cheerleading | |
| IAB17-8 | Climbing | |
| IAB17-9 | Cricket | |
| IAB17-10 | Figure Skating | |
| IAB17-11 | Fly Fishing | |
| IAB17-12 | Football | |
| IAB17-13 | Freshwater Fishing | |
| IAB17-14 | Game & Fish | |
| IAB17-15 | Golf | |
| IAB17-16 | Horse Racing | |
| IAB17-17 | Horses | |
| IAB17-18 | Hunting/Shooting | |
| IAB17-19 | Inline Skating | |
| IAB17-20 | Martial Arts | |
| IAB17-21 | Mountain Biking | |
| IAB17-22 | NASCAR Racing | |
| IAB17-23 | Olympics | |
| IAB17-24 | Paintball | |
| IAB17-25 | Power & Motorcycles | |
| IAB17-26 | Pro Basketball | |
| IAB17-27 | Pro Ice Hockey | |
| IAB17-28 | Rodeo | |
| IAB17-29 | Rugby | |
| IAB17-30 | Running/Jogging | |
| IAB17-31 | Sailing | |
| IAB17-32 | Saltwater Fishing | |
| IAB17-33 | Scuba Diving | |
| IAB17-34 | Skateboarding | |
| IAB17-35 | Skiing | |
| IAB17-36 | Snowboarding | |
| IAB17-37 | Surfing/Bodyboarding | |
| IAB17-38 | Swimming | |
| IAB17-39 | Table Tennis/Ping-Pong | |
| IAB17-40 | Tennis | |
| IAB17-41 | Volleyball | |
| IAB17-42 | Walking | |
| IAB17-43 | Waterski/Wakeboard | |
| IAB17-44 | World Soccer |
IAB18 - Style & Fashion
| Value | Category Name | Examples (where applicable) |
| IAB18-1 | Beauty | |
| IAB18-2 | Body Art | |
| IAB18-3 | Fashion | |
| IAB18-4 | Jewelry | |
| IAB18-5 | Clothing | lingerie |
| IAB18-6 | Accessories |
IAB19 - Technology & Computing
| Value | Category Name | Examples (where applicable) |
| IAB19-1 | 3-D Graphics | |
| IAB19-2 | Animation | |
| IAB19-3 | Antivirus Software | |
| IAB19-4 | C/C++ | |
| IAB19-5 | Cameras & Camcorders | |
| IAB19-6 | Cell Phones | |
| IAB19-7 | Computer Certification | |
| IAB19-8 | Computer Networking | |
| IAB19-9 | Computer Peripherals | |
| IAB19-10 | Computer Reviews | |
| IAB19-11 | Data Centers | |
| IAB19-12 | Databases | |
| IAB19-13 | Desktop Publishing | |
| IAB19-14 | Desktop Video | |
| IAB19-15 | ||
| IAB19-16 | Graphics Software | |
| IAB19-17 | Home Video/DVD | |
| IAB19-18 | Internet Technology | |
| IAB19-19 | Java | |
| IAB19-20 | JavaScript | |
| IAB19-21 | Mac Support | |
| IAB19-22 | MP3/MIDI | |
| IAB19-23 | Net Conferencing | |
| IAB19-24 | Net for Beginners | |
| IAB19-25 | Network Security | |
| IAB19-26 | Palmtops/PDAs | |
| IAB19-27 | PC Support | |
| IAB19-28 | Portable | |
| IAB19-29 | Entertainment | |
| IAB19-30 | Shareware/Freeware | |
| IAB19-31 | Unix | |
| IAB19-32 | Visual Basic | |
| IAB19-33 | Web Clip Art | |
| IAB19-34 | Web Design/HTML | |
| IAB19-35 | Web Search | |
| IAB19-36 | Windows |
IAB20 - Travel
| Value | Category Name | Examples (where applicable) |
| IAB20-1 | Adventure Travel | |
| IAB20-2 | Africa | |
| IAB20-3 | Air Travel | |
| IAB20-4 | Australia & New Zealand | |
| IAB20-5 | Bed & Breakfasts | |
| IAB20-6 | Budget Travel | |
| IAB20-7 | Business Travel | |
| IAB20-8 | By US Locale | |
| IAB20-9 | Camping | |
| IAB20-10 | Canada | |
| IAB20-11 | Caribbean | |
| IAB20-12 | Cruises | |
| IAB20-13 | Eastern Europe | |
| IAB20-14 | Europe | |
| IAB20-15 | France | |
| IAB20-16 | Greece | |
| IAB20-17 | Honeymoons/Getaways | |
| IAB20-18 | Hotels | Including casino hotels where only the hotel is advertised |
| IAB20-19 | Italy | |
| IAB20-20 | Japan | |
| IAB20-21 | Mexico & Central America | |
| IAB20-22 | National Parks | |
| IAB20-23 | South America | |
| IAB20-24 | Spas | |
| IAB20-25 | Theme Parks | |
| IAB20-26 | Traveling with Kids | |
| IAB20-27 | United Kingdom |
IAB21 - Real Estate
| Value | Category Name | Examples (where applicable) |
| IAB21-1 | Apartments | |
| IAB21-2 | Architects | |
| IAB21-3 | Buying/Selling Homes |
IAB22 - Shopping
| Value | Category Name | Examples (where applicable) |
| IAB22-1 | Contests & Freebies | |
| IAB22-2 | Couponing | |
| IAB22-3 | Comparison | |
| IAB22-4 | Engines |
IAB23 - Religion & Spirituality
| Value | Category Name | Examples (where applicable) |
| IAB23-1 | Alternative Religions | |
| IAB23-2 | Atheism/Agnosticism | |
| IAB23-3 | Buddhism | |
| IAB23-4 | Catholicism | |
| IAB23-5 | Christianity | |
| IAB23-6 | Hinduism | |
| IAB23-7 | Islam | |
| IAB23-8 | Judaism | |
| IAB23-9 | Latter-Day Saints | |
| IAB23-10 | Pagan/Wiccan |
IAB24 - Uncategorized
- No Sub Categories
IAB25 - Non-Standard Content
| Value | Category Name | Examples (where applicable) |
| IAB25-1 | Unmoderated UGC | |
| IAB25-2 | Extreme Graphic/Explicit Violence | |
| IAB25-3 | Pornography | |
| IAB25-4 | Profane Content | |
| IAB25-5 | Hate Content | |
| IAB25-6 | Under Construction | |
| IAB25-7 | Incentivized |
IAB26 - Illegal Content
| Value | Category Name | Examples (where applicable) |
| IAB26-1 | Illegal Content | |
| IAB26-2 | Warez | |
| IAB26-3 | Spyware/Malware | |
| IAB26-4 | Copyright Infringement |
Last updated May 18, 2020
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