IAB Categories
- IAB1 - Arts & Entertainment
- IAB2 - Automotive
- IAB3 - Business
- IAB4 - Careers
- IAB5 - Education
- IAB6 - Family & Parenting
- IAB7 - Health & Fitness
- IAB8 - Food & Drink
- IAB9 - Hobbies & Interests
- IAB10 - Home & Garden
- IAB11 - Law, Gov’t & Politics
- IAB12 - News
- IAB13 - Personal Finance
- IAB14 - Society
- IAB15 - Science
- IAB16 - Pets
- IAB17 - Sports
- IAB18 - Style & Fashion
- IAB19 - Technology & Computing
- IAB20 - Travel
- IAB21 - Real Estate
- IAB22 - Shopping
- IAB23 - Religion & Spirituality
- IAB24 - Uncategorized
- IAB25 - Non-Standard Content
- IAB26 - Illegal Content
IAB1 - Arts & Entertainment
| Value | Category Name | Examples (where applicable) |
| IAB1-1 | Books & Literature | |
| IAB1-2 | Celebrity Fan/Gossip | |
| IAB1-3 | Fine Art | |
| IAB1-4 | Humor | |
| IAB1-5 | Movies | |
| IAB1-6 | Music | ringtone |
| IAB1-7 | Television |
IAB2 - Automotive
| Value | Category Name | Examples (where applicable) |
| IAB2-1 | Auto Parts | |
| IAB2-2 | Auto Repair | |
| IAB2-3 | Buying/Selling Cars | |
| IAB2-4 | Car Culture | |
| IAB2-5 | Certified Pre-Owned | |
| IAB2-6 | Convertible | |
| IAB2-7 | Coupe | |
| IAB2-8 | Crossover | |
| IAB2-9 | Diesel | |
| IAB2-10 | Electric Vehicle | |
| IAB2-11 | Hatchback | |
| IAB2-12 | Hybrid | |
| IAB2-13 | Luxury | |
| IAB2-14 | MiniVan | |
| IAB2-15 | Mororcycles | |
| IAB2-16 | Off-Road Vehicles | |
| IAB2-17 | Performance Vehicles | |
| IAB2-18 | Pickup | |
| IAB2-19 | Road-Side Assistance | |
| IAB2-20 | Sedan | |
| IAB2-21 | Trucks & Accessories | |
| IAB2-22 | Vintage Cars | |
| IAB2-23 | Wagon |
IAB3 - Business
| Value | Category Name | Examples (where applicable) |
| IAB3-1 | Advertising | |
| IAB3-2 | Agriculture | |
| IAB3-3 | Biotech/Biomedical | |
| IAB3-4 | Business Software | |
| IAB3-5 | Construction | |
| IAB3-6 | Forestry | |
| IAB3-7 | Government | Lottery and scratch-offs |
| IAB3-8 | Green Solutions | |
| IAB3-9 | Human Resources | |
| IAB3-10 | Logistics | |
| IAB3-11 | Marketing | |
| IAB3-12 | Metals |
IAB4 - Careers
| Value | Category Name | Examples (where applicable) |
| IAB4-1 | Career Planning | |
| IAB4-2 | College | |
| IAB4-3 | Financial Aid | |
| IAB4-4 | Job Fairs | |
| IAB4-5 | Job Search | |
| IAB4-6 | Resume Writing/Advice | |
| IAB4-7 | Nursing | |
| IAB4-8 | Scholarships | |
| IAB4-9 | Telecommuting | |
| IAB4-10 | U.S. Military | |
| IAB4-11 | Career Advice |
IAB5 - Education
| Value | Category Name | Examples (where applicable) |
| IAB5-1 | 7-12 Education | |
| IAB5-2 | Adult Education | |
| IAB5-3 | Art History | |
| IAB5-4 | College Administration | |
| IAB5-5 | College Life | |
| IAB5-6 | Distance Learning | |
| IAB5-7 | English as a 2nd Language | |
| IAB5-8 | Language Learning | |
| IAB5-9 | Graduate School | |
| IAB5-10 | Homeschooling | |
| IAB5-11 | Homework/Study Tips | |
| IAB5-12 | K-6 Educators | |
| IAB5-13 | Private School | |
| IAB5-14 | Special Education | |
| IAB5-15 | Studying Business |
IAB6 - Family & Parenting
| Value | Category Name | Examples (where applicable) |
| IAB6-1 | Adoption | |
| IAB6-2 | Babies & Toddlers | |
| IAB6-3 | Daycare/Pre School | |
| IAB6-4 | Family Internet | |
| IAB6-5 | Parenting – K-6 Kids | |
| IAB6-6 | Parenting teens | |
| IAB6-7 | Pregnancy | |
| IAB6-8 | Special Needs Kids | |
| IAB6-9 | Eldercare |
IAB7 - Health & Fitness
| Value | Category Name | Examples (where applicable) |
| IAB7-1 | Exercise | |
| IAB7-2 | A.D.D. | |
| IAB7-3 | AIDS/HIV | |
| IAB7-4 | Allergies | |
| IAB7-5 | Alternative Medicine | |
| IAB7-6 | Arthritis | |
| IAB7-7 | Asthma | |
| IAB7-8 | Autism/PDD | |
| IAB7-9 | Bipolar Disorder | |
| IAB7-10 | Brain Tumor | |
| IAB7-11 | Cancer | |
| IAB7-12 | Cholesterol | |
| IAB7-13 | Chronic Fatigue Syndrome | |
| IAB7-14 | Chronic Pain | |
| IAB7-15 | Cold & Flu | |
| IAB7-16 | Deafness | |
| IAB7-17 | Dental Care | |
| IAB7-18 | Depression | |
| IAB7-19 | Dermatology | |
| IAB7-20 | Diabetes | |
| IAB7-21 | Epilepsy | |
| IAB7-22 | GERD/Acid Reflux | |
| IAB7-23 | Headaches/Migraines | |
| IAB7-24 | Heart Disease | |
| IAB7-25 | Herbs for Health | |
| IAB7-26 | Holistic Healing | |
| IAB7-27 | IBS/Crohn’s Disease | |
| IAB7-28 | Incest/Abuse Support | |
| IAB7-29 | Incontinence | |
| IAB7-30 | Infertility | |
| IAB7-31 | Men’s Health | |
| IAB7-32 | Nutrition | |
| IAB7-33 | Orthopedics | |
| IAB7-34 | Panic/Anxiety Disorders | |
| IAB7-35 | Pediatrics | |
| IAB7-36 | Physical Therapy | |
| IAB7-37 | Psychology/Psychiatry | |
| IAB7-38 | Senior Health | |
| IAB7-39 | Sexuality | abortion |
| IAB7-40 | Sleep Disorders | |
| IAB7-41 | Smoking Cessation | |
| IAB7-42 | Substance Abuse | |
| IAB7-43 | Thyroid Disease | |
| IAB7-44 | Weight Loss | |
| IAB7-45 | Women’s Health |
IAB8 - Food & Drink
| Value | Category Name | Examples (where applicable) |
| IAB8-1 | American Cuisine | Burgers, burger houses, steakhouses, online selling of american cuisine (e.g. seamless, grubhub,etc) |
| IAB8-2 | Barbecues & Grilling | Barbecues (food), barbecues (physical equpments), grills (physical stores) |
| IAB8-3 | Cajun/Creole | Cajun food, creole food, Cajun foodhouses, Creole foodhouses, equipments/recipes needed for Cajun/creole food |
| IAB8-4 | Chinese Cuisine | Chinese food, Chinese restaurants, equipments/recipes needed for Chinese food |
| IAB8-5 | Cocktails/Beer | Beer, hard liquor (vodka, rum, scotch, whiskey, etc), any cocktails made using hard liquor, any company looking to sell beer, hard liquor, cocktails made using hard liquor, whether online or physical |
| IAB8-6 | Coffee/Tea | Coffee, tea, coffee/tea derivatives, online websites/apps that sell coffee/tea, coffee/tea derivatives, physical locations that sell that sell coffee/tea, coffee/tea derivatives |
| IAB8-7 | Cuisine-Specific | Books/recipes/articles/websites/blogs that provide information on any type of specific cuisine not covered by other IAB categories |
| IAB8-8 | Desserts & Baking | Desserts / baking / Books/recipes/articles/websites/blogs that provide information on desserts & baking |
| IAB8-9 | Dining Out | Restaurants / Michelin guidebooks promoting physical restaurant locations |
| IAB8-10 | Food Allergies | Information related to all food related allergies, including lactose intolerance, peanut butter allergies, etc |
| IAB8-11 | French Cuisine | French food, French restaurants, equipments/recipes needed for French food |
| IAB8-12 | Health/Lowfat Cooking | Information related to all healthy, lowfat cooking, including but not limited to organic food, edible oils, etc. |
| IAB8-13 | Italian Cuisine | Italian food, Italian restaurants, equipments/recipes needed for Italian food, Festivals related to italian food |
| IAB8-14 | Japanese Cuisine | Japanese food, Japanese restaurants, equipments/recipes needed for Japanese food, Festivals related to Japanese food |
| IAB8-15 | Mexican Cuisine | Mexican food, Mexican restaurants, equipments/recipes needed for Mexican food, Festivals related to Mexican food |
| IAB8-16 | Vegan | All food, recipes, restaurants, festivals related to the practice of veganism (abstainment from use of animal products) |
| IAB8-17 | Vegetarian | All food, recipes, restaurants, festivals related to the practice of vegetarianism (abstainment from the consumption of meat) |
| IAB8-18 | Wine | Wine, wine cocktails, online and offline sales of wine, wineries, wine making classes, wine-tasting |
IAB9 - Hobbies & Interests
| Value | Category Name | Examples (where applicable) |
| IAB9-1 | Art/Technology | Arts depicting technology, technology using art (e.g promoting an ipad app for painting,), education materials related to the intersection of arts and technology, technology used for designs |
| IAB9-2 | Arts & Crafts | Arts, handicrafts, online and offline sale of arts, art auctions, art exhibits, events dedicated to arts (painting, dance, orchestras), etc. |
| IAB9-3 | Beadwork | Everything in Arts&crafts that speacializes in beadwork |
| IAB9-4 | Birdwatching | Activities related to birds, events related to watching birds/informative events about birds/ apps or websites promoting or providing information on such events |
| IAB9-5 | Board Games/Puzzles | Games/activities related to solving puzzles, board games, online version of such games, offline activities promoting such games |
| IAB9-6 | Candle & Soap Making | Activities promoting candle making, soap making, information on candle making, information on soap making |
| IAB9-7 | Card Games | Real-money gambling e.g. Casino Advertising Gambling, Casino advertising resort, online gambling, penny auctions, scratch cards, sports betting other gambling |
| IAB9-8 | Chess | Physical games of chess, events promoting chess games (chess tournaments), chess apps/websites |
| IAB9-9 | Cigars | Cigars, cigarettes, tobacco products, online and offline sales of tobacco products |
| IAB9-10 | Collecting | Activies / events promoting collection of any material for a prolonged period of time,including but not limited to stamps, coins, bitcoins, envelopes, etc |
| IAB9-11 | Comic Books | |
| IAB9-12 | Drawing/Sketching | |
| IAB9-13 | Freelance Writing | |
| IAB9-14 | Genealogy | |
| IAB9-15 | Getting Published | |
| IAB9-16 | Guitar | |
| IAB9-17 | Home Recording | |
| IAB9-18 | Investors & Patents | |
| IAB9-19 | Jewelry Making | |
| IAB9-20 | Magic & Illusion | |
| IAB9-21 | Needlework | |
| IAB9-22 | Painting | |
| IAB9-23 | Photography | |
| IAB9-24 | Radio | |
| IAB9-25 | Roleplaying Games | |
| IAB9-26 | Sci-Fi & Fantasy | |
| IAB9-27 | Scrapbooking | |
| IAB9-28 | Screenwriting | |
| IAB9-29 | Stamps & Coins | |
| IAB9-30 | Video & Computer Games | Computer and Video Games or Free casino-type games |
| IAB9-31 | Woodworking |
IAB10 - Home & Garden
| Value | Category Name | Examples (where applicable) |
| IAB10-1 | Appliances | |
| IAB10-2 | Entertaining | |
| IAB10-3 | Environmental Safety | |
| IAB10-4 | Gardening | |
| IAB10-5 | Home Repair | |
| IAB10-6 | Home Theater | |
| IAB10-7 | Interior Decorating | |
| IAB10-8 | Landscaping | |
| IAB10-9 | Remodeling & Construction |
IAB11 - Law, Gov’t & Politics
| Value | Category Name | Examples (where applicable) |
| IAB11-1 | Immigration | |
| IAB11-2 | Legal Issues | |
| IAB11-3 | U.S. Government Resources | |
| IAB11-4 | Politics | |
| IAB11-5 | Commentary |
IAB12 - News
| Value | Category Name | Examples (where applicable) |
| IAB12-1 | International News | |
| IAB12-2 | National News | |
| IAB12-3 | Local News |
IAB13 - Personal Finance
| Value | Category Name | Examples (where applicable) |
| IAB13-1 | Beginning Investing | |
| IAB13-2 | Credit/Debt & Loans | |
| IAB13-3 | Financial News | |
| IAB13-4 | Financial Planning | |
| IAB13-5 | Hedge Fund | |
| IAB13-6 | Insurance | |
| IAB13-7 | Investing | |
| IAB13-8 | Mutual Funds | |
| IAB13-9 | Options | |
| IAB13-10 | Retirement Planning | |
| IAB13-11 | Stocks | |
| IAB13-12 | Tax Planning |
IAB14 - Society
| Value | Category Name | Examples (where applicable) |
| IAB14-1 | Dating | |
| IAB14-2 | Divorce Support | |
| IAB14-3 | Gay Life | |
| IAB14-4 | Marriage | |
| IAB14-5 | Senior Living | |
| IAB14-6 | Teens | |
| IAB14-7 | Weddings | |
| IAB14-8 | Ethnic Specific |
IAB15 - Science
| Value | Category Name | Examples (where applicable) |
| IAB15-1 | Astrology | |
| IAB15-2 | Biology | |
| IAB15-3 | Chemistry | |
| IAB15-4 | Geology | |
| IAB15-5 | Paranormal Phenomena | |
| IAB15-6 | Physics | |
| IAB15-7 | Space/Astronomy | |
| IAB15-8 | Geography | |
| IAB15-9 | Botany | |
| IAB15-10 | Weather |
IAB16 - Pets
| Value | Category Name | Examples (where applicable) |
| IAB16-1 | Aquariums | |
| IAB16-2 | Birds | |
| IAB16-3 | Cats | |
| IAB16-4 | Dogs | |
| IAB16-5 | Large Animals | |
| IAB16-6 | Reptiles | |
| IAB16-7 | Veterinary Medicine |
IAB17 - Sports
| Value | Category Name | Examples (where applicable) |
| IAB17-1 | Auto Racing | |
| IAB17-2 | Baseball | |
| IAB17-3 | Bicycling | |
| IAB17-4 | Bodybuilding | |
| IAB17-5 | Boxing | |
| IAB17-6 | Canoeing/Kayaking | |
| IAB17-7 | Cheerleading | |
| IAB17-8 | Climbing | |
| IAB17-9 | Cricket | |
| IAB17-10 | Figure Skating | |
| IAB17-11 | Fly Fishing | |
| IAB17-12 | Football | |
| IAB17-13 | Freshwater Fishing | |
| IAB17-14 | Game & Fish | |
| IAB17-15 | Golf | |
| IAB17-16 | Horse Racing | |
| IAB17-17 | Horses | |
| IAB17-18 | Hunting/Shooting | |
| IAB17-19 | Inline Skating | |
| IAB17-20 | Martial Arts | |
| IAB17-21 | Mountain Biking | |
| IAB17-22 | NASCAR Racing | |
| IAB17-23 | Olympics | |
| IAB17-24 | Paintball | |
| IAB17-25 | Power & Motorcycles | |
| IAB17-26 | Pro Basketball | |
| IAB17-27 | Pro Ice Hockey | |
| IAB17-28 | Rodeo | |
| IAB17-29 | Rugby | |
| IAB17-30 | Running/Jogging | |
| IAB17-31 | Sailing | |
| IAB17-32 | Saltwater Fishing | |
| IAB17-33 | Scuba Diving | |
| IAB17-34 | Skateboarding | |
| IAB17-35 | Skiing | |
| IAB17-36 | Snowboarding | |
| IAB17-37 | Surfing/Bodyboarding | |
| IAB17-38 | Swimming | |
| IAB17-39 | Table Tennis/Ping-Pong | |
| IAB17-40 | Tennis | |
| IAB17-41 | Volleyball | |
| IAB17-42 | Walking | |
| IAB17-43 | Waterski/Wakeboard | |
| IAB17-44 | World Soccer |
IAB18 - Style & Fashion
| Value | Category Name | Examples (where applicable) |
| IAB18-1 | Beauty | |
| IAB18-2 | Body Art | |
| IAB18-3 | Fashion | |
| IAB18-4 | Jewelry | |
| IAB18-5 | Clothing | lingerie |
| IAB18-6 | Accessories |
IAB19 - Technology & Computing
| Value | Category Name | Examples (where applicable) |
| IAB19-1 | 3-D Graphics | |
| IAB19-2 | Animation | |
| IAB19-3 | Antivirus Software | |
| IAB19-4 | C/C++ | |
| IAB19-5 | Cameras & Camcorders | |
| IAB19-6 | Cell Phones | |
| IAB19-7 | Computer Certification | |
| IAB19-8 | Computer Networking | |
| IAB19-9 | Computer Peripherals | |
| IAB19-10 | Computer Reviews | |
| IAB19-11 | Data Centers | |
| IAB19-12 | Databases | |
| IAB19-13 | Desktop Publishing | |
| IAB19-14 | Desktop Video | |
| IAB19-15 | ||
| IAB19-16 | Graphics Software | |
| IAB19-17 | Home Video/DVD | |
| IAB19-18 | Internet Technology | |
| IAB19-19 | Java | |
| IAB19-20 | JavaScript | |
| IAB19-21 | Mac Support | |
| IAB19-22 | MP3/MIDI | |
| IAB19-23 | Net Conferencing | |
| IAB19-24 | Net for Beginners | |
| IAB19-25 | Network Security | |
| IAB19-26 | Palmtops/PDAs | |
| IAB19-27 | PC Support | |
| IAB19-28 | Portable | |
| IAB19-29 | Entertainment | |
| IAB19-30 | Shareware/Freeware | |
| IAB19-31 | Unix | |
| IAB19-32 | Visual Basic | |
| IAB19-33 | Web Clip Art | |
| IAB19-34 | Web Design/HTML | |
| IAB19-35 | Web Search | |
| IAB19-36 | Windows |
IAB20 - Travel
| Value | Category Name | Examples (where applicable) |
| IAB20-1 | Adventure Travel | |
| IAB20-2 | Africa | |
| IAB20-3 | Air Travel | |
| IAB20-4 | Australia & New Zealand | |
| IAB20-5 | Bed & Breakfasts | |
| IAB20-6 | Budget Travel | |
| IAB20-7 | Business Travel | |
| IAB20-8 | By US Locale | |
| IAB20-9 | Camping | |
| IAB20-10 | Canada | |
| IAB20-11 | Caribbean | |
| IAB20-12 | Cruises | |
| IAB20-13 | Eastern Europe | |
| IAB20-14 | Europe | |
| IAB20-15 | France | |
| IAB20-16 | Greece | |
| IAB20-17 | Honeymoons/Getaways | |
| IAB20-18 | Hotels | Including casino hotels where only the hotel is advertised |
| IAB20-19 | Italy | |
| IAB20-20 | Japan | |
| IAB20-21 | Mexico & Central America | |
| IAB20-22 | National Parks | |
| IAB20-23 | South America | |
| IAB20-24 | Spas | |
| IAB20-25 | Theme Parks | |
| IAB20-26 | Traveling with Kids | |
| IAB20-27 | United Kingdom |
IAB21 - Real Estate
| Value | Category Name | Examples (where applicable) |
| IAB21-1 | Apartments | |
| IAB21-2 | Architects | |
| IAB21-3 | Buying/Selling Homes |
IAB22 - Shopping
| Value | Category Name | Examples (where applicable) |
| IAB22-1 | Contests & Freebies | |
| IAB22-2 | Couponing | |
| IAB22-3 | Comparison | |
| IAB22-4 | Engines |
IAB23 - Religion & Spirituality
| Value | Category Name | Examples (where applicable) |
| IAB23-1 | Alternative Religions | |
| IAB23-2 | Atheism/Agnosticism | |
| IAB23-3 | Buddhism | |
| IAB23-4 | Catholicism | |
| IAB23-5 | Christianity | |
| IAB23-6 | Hinduism | |
| IAB23-7 | Islam | |
| IAB23-8 | Judaism | |
| IAB23-9 | Latter-Day Saints | |
| IAB23-10 | Pagan/Wiccan |
IAB24 - Uncategorized
- No Sub Categories
IAB25 - Non-Standard Content
| Value | Category Name | Examples (where applicable) |
| IAB25-1 | Unmoderated UGC | |
| IAB25-2 | Extreme Graphic/Explicit Violence | |
| IAB25-3 | Pornography | |
| IAB25-4 | Profane Content | |
| IAB25-5 | Hate Content | |
| IAB25-6 | Under Construction | |
| IAB25-7 | Incentivized |
IAB26 - Illegal Content
| Value | Category Name | Examples (where applicable) |
| IAB26-1 | Illegal Content | |
| IAB26-2 | Warez | |
| IAB26-3 | Spyware/Malware | |
| IAB26-4 | Copyright Infringement |
Last updated July 14, 2021
TWITTER, MOPUB, and the Bird logo are trademarks of Twitter, Inc. or its affiliates. All third party logos and trademarks included are the property of their respective owners.
© 2021 MoPub (a division of Twitter, Inc.)