Manage Advanced Bidding
- Step 1. Verify You’re Using the Supported Network Connection
- Step 2. Enable Advanced Bidding
- Step 3. Follow Advanced Bidding Best Practices
Having integrated Advanced Bidding on the backedn, complete your Advanced Bidding setup in the Publisher UI.
Step 1. Verify You’re Using the Supported Network Connection
All Advanced Bidding networks must be set up via a supported network connection. Follow the instructions below to verify your connection:
Ensure you are on a supported setup in the Networks tab of the MoPub UI. Supported networks are labeled “SDK Network” in the Implementation column, whereas unsupported network setups are labeled “Custom SDK.” If yours is labeled “Custom SDK,” follow these instructions to migrate to the supported connection.
Note: You can use the same network placement IDs on the supported instance.
Step 2. Enable Advanced Bidding
Once you have confirmed you are on a supported network connection, you can set up Advanced Bidding.
Navigate to the ad unit(s) for which you want to set up Advanced Bidding. Then select the Advanced Bidding tab.
If you are enabling Advanced Bidding for the first time, select Enable Advanced Bidding. Otherwise, select Manage Bidders.
Select a Starting Priority for Advanced Bidding. We recommend enabling Advanced Bidding at priority 1 to allow for the most competition. The Advanced Bidding line item will compete at and below the starting priority you set.
Switch your desired networks for Advanced Bidding to On and add your network IDs. These settings can be accessed in the future by clicking the Manage Bidders button within the Advanced Bidding tab.
Understand what network IDs to use by clicking the links below. Please contact the network if you have any questions.
Under MoPub Marketplace, select fullscreen and display video preferences. These settings are additive to the account level settings. Settings may apply to all Advanced Bidders, not only the Marketplace. To ensure you are receiving the full funnel of demand from Advanced Bidders, we recommend allowing all creative formats and both skippable and non-skippable video.
Step 3. Follow Advanced Bidding Best Practices
For a successful integration, follow our recommended checklist for a successful waterfall setup:
All Advanced Bidding networks must be set up via a supported network instance in the MoPub UI. Traditional Marketplace and network line items may remain live in the waterfall and will be used to monetize users who have not updated to an app version that includes the Advanced Bidding SDKs.
When setting price floors, enter the lowest value you will accept for your ad unit. If you do not create a price floor, than the default price floor of $0.01 is applied to all Advanced Bidding networks and the Marketplace.
Keep your waterfall structure for non-Advanced Bidding networks the same.
Enable Auto CPM for supported non-bidding networks. This provides the fairest competition from networks that aren’t submitting a real-time price.
Once you have created the Advanced Bidding line item, inform your MoPub account team, and they will review your set up prior to going live.
Now we recommend that you test your Advanced Bidding integration.
How can we make this article better for you?
Last updated July 13, 2021
TWITTER, MOPUB, and the Bird logo are trademarks of Twitter, Inc. or its affiliates. All third party logos and trademarks included are the property of their respective owners.
© 2021 MoPub (a division of Twitter, Inc.)