Reports Tab: Network Reports

Note: This feature has been deprecated and, while we continue to maintain the two current network integrations, no new networks will be added. Publishers can access accurate network revenue reporting through the Publisher Dashboard and through MoAnalytics when they have enabled revenue reporting and Auto CPM in the Networks tab in the MoPub UI.

Network reports provide data from third-party demand sources in one place. You can access revenue and performance data from a limited list of supported network partners and MoPub Marketplace. This CSV report contains data from particular network IDs, which are mapped to the associated line item or segment. You can filter the reports by country, date range, or network. You can pivot the data. You can automate the reports; similar to MoPub reports, network reports can be automated or pulled on a daily or weekly basis. Scheduled network reports are sent daily at 11:00am PST.

Supported Networks

Network Name Reporting Granularity
AdColony Ad Unit
AdMob Ad Unit

Prerequisite

You must configure network reporting credentials correctly in the Networks tab for network reporting to work.

Create and Run A Network Report

Network Reports

To create and run a network report:

  1. Navigate to the the Reports tab and click New network report.

  2. In the New Network Report page, designate a report Name and enter the email addresses of any Recipients, separated by commas.

  3. Specify a Date range: ‘Yesterday’, ‘Last 7 days’, ‘Last month’, or use the calendars to define a ‘Custom’ range. You can’t use today’s date as the end date for your report, because the data will not be available yet.

  4. Specify the report Frequency. This is optional (you can select ‘Don’t schedule’). You can have the report run automatically on a ‘Daily’ or ‘Weekly’ schedule.

  5. Optionally Filter by country. Select one or more countries from the drop list.

  6. Optionally Filter by ad source. Select one or more ad sources from the drop list.

Understand Network Reports

All network data is broken down at the country level.

Dimensions

Dimension Definition
Network ID This is the ID that the network assigns to an ad unit. This value will be blank for the MoPub Marketplace.
App Name Name of the app mapped to the network ID within MoPub
Platform: OS OS mapped to the network ID within MoPub. The value will be ‘iphone’ or ‘android’
Ad Unit Name Name of the ad unit(s) mapped to the network ID within MoPub. Multiple ad units are separated by a semicolon. There may be multiple ad units if the same network ID is trafficked across multiple ad units
Ad Unit Type Ad unit ad format
Line Item/Segment Name The name of the line item or segment within which the specific network ID was used. Multiple values are separated by a semicolon
Country Two-letter country code

Metrics

The Network report CSV contains Network metrics and MoPub metrics:

  • Network metrics are metrics reported by the network and pulled from the reporting API. Network columns are appended with “(network data)”.
  • MoPub metrics are metrics reported by MoPub. MoPub columns are appended with “(MoPub data)”.

Network Metrics

Network Metrics Definition
Revenue (network data) Revenue number as reported by the network
Impressions (network data) Number of impressions as reported by the network
Clicks (network data) Number of clicks
Requests (network data) Requests or attempts made to the network to fill an impression
eCPM (calculated from network data) Network Revenue / Network Impressions * 1000
Fill Rate (network data) Network Impressions / Network Requests * 100. This field will be empty for MoPub Marketplace.

MoPub Metrics

MoPub data is present when the date range for the report is set to 7 or more days. See more information in the FAQ below. We show MoPub data next to the network data so that you can compare the numbers and take action in case of notable discrepancies. However, ad networks report in different time zones, which make reconciling their data with MoPub’s (reported in UTC) more complicated. Selecting a large enough date range reduces the impact of varying time zones, which makes the comparisons between network and Marketplace data more useful.

MoPub Metrics Definition
Impressions (MoPub data) Number of Impressions as reported by MoPub for the specific network ID
Clicks (MoPub data) Clicks as reported by MoPub for the specific network ID
Attempts (MoPub data) Requests made to the network to fill an impression as reported by MoPub for the specific network ID
Fill Rate (MoPub data) MoPub Impressions/MoPub Attempts * 100. Note: This field will be empty for MoPub Marketplace.

FAQ

MoPub reports include data from the MoPub ad server and Marketplace (which has been computed from internal MoPub logs), while network reports contain revenue and performance data, which has been received directly from ad networks.

While network reports only includes data that has been downloaded directly from ad networks, the network data in the MoPub UI may contain estimated or apportioned network revenue.

MoPub pulls in all ad units for a particular network, even ones that don’t run through MoPub. We do not have MoPub data for network IDs that are not trafficked in the MoPub UI. Therefore, those cells remain blank.

MoPub pulls in data at the network ID level, so when publishers enter the same network ID for multiple MoPub ad units, we have no way of differentiating them. As a result, we show all MoPub ad units associated with that network ID in the same cell.


Last updated August 28, 2021

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