Publishers can now access revenue and performance data from a growing list of supported network partners and MoPub Marketplace. This CSV report contains data from particular network IDs, which are mapped to the associated line item or segment. The reports provide flexibility and publishers can set filters on a particular country or network basis. Data can be accessed as far back as April 1st, 2015.
- Network reporting credentials must be configured correctly within the Network tab for Network reporting to work.
- Save time spent on logging into multiple network interfaces, downloading individual reports, and consolidating them into one format by accessing data from third party demand sources in one place.
- Dig into the data that matters most by setting filters such as date range, country, and network.
- Derive insights valuable for monitoring your monetization strategy by pivoting the data.
- Automate your reports! Scheduled network reports are sent daily at 11am PST.
Run A Report
Similar to MoPub reports, Network reports can be automated or pulled on a daily or weekly basis. To leverage Network reports, navigate to the Reports Section in the MoPub UI.
|Network Name||Reporting Granularity|
* NOTE: All network data is broken down at the country level.
|Network ID||This is the ID that the network assigns to an ad unit. Note: This will be blank for the MoPub Marketplace.|
|App Name||Name of the app mapped to the network ID within MoPub|
|Platform: OS||OS mapped to the network ID within MoPub. The value will be iphone or android|
|Ad Unit Name||Name of the ad unit(s) mapped to the network ID within MoPub. Multiple ad units are separated by a semicolon. There may be multiple ad units if the same network ID is trafficked across multiple ad units|
|Ad Unit Type||Ad unit ad format|
|Line Item/Segment Name||The name of the line item or segment within which the specific network ID was used. Multiple values are separated by a semicolon|
|Country||Two letter country code|
- The Network report CSV contains Network metrics and MoPub metrics
- Network Metrics are metrics reported by the network and pulled from the reporting API. Network columns have (Network Data) appended to them.
- MoPub Metrics are metrics reported by MoPub. MoPub columns have (MoPub Data) appended to them.
|Revenue (Network Data)||Revenue number as reported by the network|
|Impressions (Network Data)||Number of Impressions as reported by the network|
|Clicks (Network Data):||Number of Clicks|
|Requests (Network Data):||Requests or attempts made to the network to fill an impression|
|eCPM (calculated from network data):||Network Revenue/Network Impressions*1000|
|Fill Rate (Network Data)||Network Impressions/Network Requests*100. This field will be empty for MoPub Marketplace.|
- Note: MoPub data is present when the date range for the report is set to 7 or more days. See more information in the FAQ below.
|Impressions (MoPub Data):||Number of Impressions as reported by MoPub for the specific network ID|
|Clicks (MoPub Data)||Clicks as reported by MoPub for the specific network ID|
|Attempts (MoPub Data):||Requests made to the network to fill an impression as reported by MoPub for the specific network ID|
|Fill Rate (MoPub Data)||MoPub Impressions/MoPub Attempts * 100. Note: This field will be empty for MoPub Marketplace.|
1. What time do the Network CSV Reports become available?
- Network reports are available by 11am PST
2. What is the difference between Network reports and MoPub reports?
- MoPub reports include data from the MoPub ad server and Marketplace (which has been computed from internal MoPub logs), while network reports contain revenue and performance data, which has been received directly from ad networks.
- You can learn more about MoPub Reports here.
3. Is there a difference between network data in the MoPub UI vs network reports (in the Reports tab)?
- While network reports only includes data that has been downloaded directly from ad networks, the network data in the MoPub UI may contain estimated or apportioned network revenue.
4. Why are there blank cells for MoPub data associated with certain network IDs?
- MoPub pulls in all ad units for a particular network, even ones that don’t run through MoPub. We will not have MoPub data for network IDs that are not trafficked in the MoPub UI. Therefore, those cells remain blank.
5. Why is MoPub data only present when date range is set to 7 or more days?
- We show MoPub data next to the network data so that you can compare the numbers and take action in case of notable discrepancies. However, ad networks report in different time zones, which make reconciling their data with MoPub’s (reported in UTC) more complicated. Selecting a large enough date range reduces the impact of varying time zones, which makes the comparisons between network and Marketplace data more useful.
6. Why are multiple MoPub ad units included in a single cell/row for a particular network ID?
- MoPub pulls in data at the network ID level, so when publishers enter the same network ID for multiple MoPub ad units, we have no way of differentiating them. As a result, we show all MoPub ad units associated with that network ID in the same cell.
7. Are you actively adding more networks?
- Yes. Our team is adding networks on an ongoing basis. Please keep in mind that network prioritization is based on customer demand. If you are interested in support for a specific network, you can reach out to firstname.lastname@example.org with the network name.
- Networks must currently be a supported mediation partner to participate in the revenue reporting program.
- Each network must build to the MoPub reporting API which requires product planning on the network’s end. Reaching out to the network in parallel will help them understand customer demand in order to prioritize accordingly.
8. Why don’t all networks support ad unit level granularity?
- All network partners must build to the MoPub Reporting API in order for MoPub to support network stats at the ad unit level. If there is a partner that does not support ad unit level granularity, please reach out to the network so they are informed about demand from publishers.
Last updated April 01, 2019
TWITTER, MOPUB, and the Bird logo are trademarks of Twitter, Inc. or its affiliates. All third party logos and trademarks included are the property of their respective owners.
© 2019 MoPub (a division of Twitter, Inc.)