Integrate Impression-Level Revenue Data

Use this document to start ingesting Impression-Level Revenue Data (ILRD).

Before you start this section:

  1. Make sure you are on MoPub SDK v5.7.0 or above.
  2. Read the article explaining Impression-Level Revenue Data (ILRD) to understand the flow of events that you will be implementing below.

Register for the Impression Event

MoPub Unity plugin v5.7.0 (and above) includes an impression callback that you can use to be notified about impression events. The following example illustrates how to register the event.

private void OnEnable() {

  MoPubManager.OnImpressionTrackedEvent += OnImpressionTrackedEvent;


private void OnImpressionTrackedEvent(string adUnitId, MoPub.ImpressionData impressionData)
   // Feed impression data into internal tools or send to third-party analytics

Note that impression data will always be null unless you have enabled this feature with your MoPub account representative.

Send MoPub ILRD Data to Third-Party Attribution and Analytics Vendors

Once you are receiving impression data, you can feed it to your internal Business Intelligence (BI) tools or send it to third-party attribution and analytics providers for further analysis. MoPub has collaborated with the following attribution & analytics vendors to support MoPub’s impression-level revenue data: Adjust, AppsFlyer, Branch, Kochava, Singular, Soomla, and Tenjin

Each third-party attribution and analytics vendor has its own required format for receiving ILRD data. Specifications to send your data to your third-party attribution and analytics vendors are below.

Last updated July 01, 2019

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